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Articles About Marketing for Your Small Business
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The Problem With Niches - The whole purpose of choosing a niche is so you can find a
central place that potential clients congregate -- so that you
can get in front of them to introduce your business via your marketing
techniques.
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10 Ways To Grow Your Mailing
List - The real key to e-commerce is building a mailing list
of people who are interested in the topics you write, speak and teach about.
On a good day, you might get 10 percent of your website visitors to buy. But
what about the other 90 percent? Are you just going to ignore them and their
needs?
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Why Marketing Fails: The Silo Effect
- When you think of
a silo, you think of the kind that are found on farms, full of
grain. Full grain, full harvest -- it sounds like a perfect
metaphor of a successful business marketing campaign. So how can a
silo be a bad thing?
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How To Make The Most Out of a
Business Networking Event - The following techniques will assist you in connecting
effectively with others.
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Embarrassed To Discuss Your Prices?
Seven Common Reasons We Can't Talk About Fees and How To Overcome Them
- All entrepreneurs feel fear at some point, including attorneys,
consultants, coaches, and writers. It's a natural part of starting
or growing your business. It can be uncomfortable to take risks, to
name your price and tell a prospective customer that you want to
work with them.
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On Being YOU in Your
Marketing - People are so numb to all the marketing that's coming to
them. Let's face it, we ignore a lot of email and letters that come our
way.
You really must form a personal connection with your
customers and prospects.
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"Ground Truth" and the Importance of
Market Research - I know. I
know you’re excited about your new business. I know you
have a great idea and when you tell others about it, they
think you have a great idea, too. A great idea is the birth
of a new small business. But as a
self-employed small business owner, you can’t afford to take
chances on ideas without getting more information about what
your entire market audience wants and what they’re willing
to pay for it. Talking to 10 or 20 other people isn’t
enough. You’ve got to talk to thousands.
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Using Your Voice in Business and
Life
Attention Coaches, Speakers and Consultants:
Learn to tap into the real source of your power and reflect that power in your voice. Be more effective on the phone and in person.
In this five-week teleclass you will:
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Use all your senses to create a memorable picture of your
powerful voice so you can command it in any situation.
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Discover how the knowledge of the four stages of learning
will help you reclaim missing aspects of your voice.
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Recognize why your emotions affect your voice and how to
work with them, not against them.
Sounding Authentic:
Voice Strategies to Connect, Communicate and Inspire
This five-week teleclass begins
August 5, 2008
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Most Popular Articles
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