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How To Create Strong
Passwords - As a small
business owner, you can't afford to have your identity
or business information stolen. Using the internet to
help run your business is absolutely necessary, but
being lax about the passwords you use on banking,
hosting and other business sites is short-sighted and
dangerous.
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What's New in Internet
Marketing: Email Marketing - Of course,
email marketing isn't new; we've been doing it for over
10 years now. But according to some of the latest
research into email marketing, over 70 percent of email
marketers say the impact of it is increasing, not
decreasing.
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What's New in Internet
Marketing: Local Search - One of the
up-and-coming internet marketing techniques is "local search."
Think of local search as an online replacement for the Yellow
Pages. People type in a search phrase to find local service
providers, local retailers, and local restaurants.
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What's New in Internet Marketing: Search
Engine Optimization -
According to MarketingSherpa, people are still only spending 10
percent of their budget on SEO and 90 percent of their budget on
paid search.
What does this mean? Small business owners need to learn what
works and doesn't work when it comes to SEO and paid search
techniques. The cost of paid search continues to rise, so SEO
may be a better place to spend your time and money.
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How To Choose A Hosting Company
- There are hundreds, if not thousands, of hosting
companies out there. They come in all price ranges, and with all kinds of
bells and whistles. Here are some things you may want to look for in a
hosting company, especially if your website is part of your overall
marketing plan to sell products or services.
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What Do
Your Site Statistics Mean, Anyway? - The purpose of
analyzing your web site statistics is to look for trends and to research the
success level of your marketing campaigns. The numbers themselves can be
misleading, as statistical packages count “hits” in different ways. If
someone visits a page on your site doesn’t mean that they read it
completely.
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Top 10 Website Mistakes: Are
YOU Making Them? - Although personal and business websites have been in
existence for more than 10 years, I’m still seeing small business owners
make the same mistakes on their websites. Here’s a list of the ones that
will drive people away from your site and cause you to lose business (and
your reputation as a professional business person).
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How To Stop Spam (Especially If
You’re Already a Victim) - Spam. Those annoying, time-consuming
emails that clog your Inbox and ruin your day. You wonder: How did it
ever get so bad? While it’s not possible to completely eliminate spam,
there are quite a few things you CAN do about the problem to reduce your
burden.
What Happened to My
Google Ranking? Explaining The Google Dance - Have you noticed your
website slipping in the Google rankings over the past few months for
keywords that previously scored high? Join the club and welcome to The
Google Dance.
Getting Your Site Seen by
Search Engines - Is your website listed on
search engines? When people search for you, does your site show up on page 1 or
page 20 of the search engine results?
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How to Choose a Website
Designer -
When you’re self-employed, choosing a website designer is a crucial
decision, as a good website can bring you more business and a bad
one can drive away prospective customers. Below are some important
things to consider when selecting a website designer for your new
site or site redesign.
