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The 60-Second Newsletter Concept
By Karyn Greenstreet |
copyright © 2009, by Karyn Greenstreet. All
rights reserved.
Do you spend too much
time writing your newsletter each month?
Do your readers actually read it…or is it too long?
These days your customers are time-constrained. There's always too
much to do, too many appointments, too many tasks. Finding time to
read your newsletter may be asking too much.
Enter
the "60-Second Newsletter" concept.
Imagine that you could
promise that your readers can get through your newsletter in 60
seconds or less. How exciting is that? Then they'd read every issue
you send out.
Often business owners don't publish a newsletter because they feel
it's too time-consuming to write full articles, especially if
writing is not your passion. But if you committed yourself to
writing a micro-newsletter, it's not too daunting and you can easily
find the time and motivation to get it done on a regular basis.
You can do this via your mailing list, or via your blog. Remember,
the point of doing a newsletter is to have regular communication
with the people who have expressed interest in your products and
services. The key word here is "regular" communication, so
whichever timeframe you want to send a newsletter (weekly, monthly,
quarterly), keep to your schedule. The 60-second newsletter should
help you keep on track with regular communications to your
customers.
When writing your newsletter, ask yourself, "How can I make this
something readable in 60 seconds or less?" Here are some ideas:
-
Use bullet points for
easy reading
-
Create a quick-list
of resources
-
Give them one simple
tip or action item
-
Use audio (podcast)
instead of a written newsletter
-
Teach them how to do
one task more efficiently
-
Write up an important
item from the news
-
Give them a piece of
advice about handling a specific situation
-
Write a "Top 10" list
on an interesting topic
-
Include a
motivational quotation
-
Give a link to a
longer article
-
Suggest a blog you
love
Keep a list of ideas for
your newsletter. You may be driving to the dentist or taking a
shower -- and POW, a newsletter idea pops into your head. Write them
all down. This list will help shorten the time to create your
newsletter, another added bonus!
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Karyn Greenstreet is a Self Employment expert and small business coach. She
shares tips, techniques and strategies with self-employed people to boost
clarity and focus, create sustainable motivation, and increase sales and
profits.
Visit her website at
www.PassionForBusiness.com
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