It seems to be a trend that's growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours each year in lost productivity, lost hours, and lost dollars. It even has a name: SOS - Shiny Object …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Don’t Wait to Become an Expert in Your Field
There are really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do who need to work with you today. Don't wait until you lose weight, or find …
Dealing with Crazymaker Clients – Part 1
Dealing with difficult clients? I hear horror stories all the time from my colleagues and clients about their own customers (also -- vendors, mastermind group members, partners and employees) who constantly step outside the boundaries of what's considered good social behavior. Sure, we all make mistakes from time-to-time, but these folks make a …
A Little At a Time, That’s How Big Things Happen
Many small business owners feel overwhelmed with what they have to do and the time constraints they have for accomplishing both big goals and everyday tasks. I heard an interview with Zack Hample (who wrote a book about baseball). Zack has a 203-pound rubber band ball in his home. The interviewer asked Zack if he was obsessive about building this …
Avoid Pricing and Discounting Mistakes
In 2008, Pizza Hut saw its sales drop because of the Great Recession. Competitors were lowering their prices and offering discounts -- and Pizza Hut figured they needed to offer a discount if they wanted to compete with Dominoes Pizza and Papa Johns Pizza for a dwindling market. So in 2009, Pizza Hut began to offer a large cheese pizza with three …