10 Ways to Grow Your Mailing List

Posted by on Apr 04 2008

Wow, you are going to kill me, but I have to say it:

It doesn’t matter how good your website is, if people don’t come back often. Your website gets them interested; your ongoing relationship with them gets them to buy.

The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach about. On a good day, you might get 10 percent of your website visitors to buy. But what about the other 90 percent? Are you just going to ignore them and their needs?

The internet is a distracting place and a visitor may only come to your website once. A mailing list member can be told about new articles, new offerings and new resources on your site each month, thereby increasing your traffic and your sales.

I’m not talking about creating huge lists of people who will remove themselves as soon as they get your freebie. What’s the point in that? I’m talking about a sustainable list of people who like the products and services you offer, who have an ongoing relationship with you, and are likely to purchase from you again and again.

I can think of 20 or 30 different things you can do to grow your mailing list. Let’s look at the 10 techniques I like to use.

   

3 comments for now

3 Responses to “10 Ways to Grow Your Mailing List”

  1. John Reed

    Good mailing list tips. I think that concentrating on website content is #1, and then once you find that you have a readership a mailing list is the next logic step. All of these ideas are good, although I’ll point out that when talking to customers over the phone I offer to sign them up myself for the mailing list, if they give me their email. They usually enjoy not having to inconvenience themselves with the sign-up process, and it’s a good way to end a sale or business discussion.

    I have a similar process in my voicemail, which you mention as one of your ten ways. I have an advanced 800 number through gotvmail with a number of extensions, but I always include a note about the newsletter somewhere in the client’s “call” flow. Often times they’ll leave their email address on my voicemail, and again I sign them up on my own (as long as it’s intelligible!).

    One thing you don’t mention is making sure a mailing list is secure. You don’t know how many times I’ve signed up for a newsletter only to discover that the webmaster accidentally lost all his or her subscriber info. I keep a number of spreadsheets in various locations for backup, just in case anything unfortunate should occur.

    07 Apr 2008 at 5:43 pm

  2. Michael Valiant

    Great post!

    Your website has an average of about 3 seconds to capture interest… your ‘voice’ (whether through blog posts or email communication) is what keeps them coming back (and hopefully buying).

    Thanks for the 1ShoppingCart mention!

    Michael Valiant
    1ShoppingCart.com

    09 Apr 2008 at 6:09 pm

  3. 3corneredhat

    These are some really great tips, and I found a related article that suggests some useful online tools for promotion. Having a unique presence in a virtual world like Second Life or a social network can easily translated into publicity and new traffic, all of which has the potential for exploitation.

    I’ve added a link to the article proper, if you don’t mind:

    http://gotvmail.com/newsletter/11-2007/how-to.html

    06 May 2008 at 6:20 pm



Category: Internet & Social Media Marketing
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