Archive for January, 2007

What’s New in Internet Marketing 2007: SEO

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This article begins a multi-part series of what’s new in the world of internet marketing. My hope is that this information will help you with your marketing planning for the coming 12 months.

Notes and News about Search Engine Optimization (SEO)

According to MarketingSherpa, people are still only spending 10 percent of their budget on SEO and 90 percent of their budget on paid search. In addition, over 70 percent of small business owners do their search engine optimization work in-house (they do it themselves versus hiring someone to do it for them); the same percentage conduct paid search (pay-per-click, etc.) in-house.

What does this mean? Small business owners need to learn what works and doesn’t work when it comes to SEO and paid search techniques. The cost of paid search continues to rise, so SEO may be a better place to spend your time and money.

Most searchers don’t scroll down beyond the first screen of search results they receive from Google, Yahoo or MSN Search. This means that if you are not in the top 10 search engine rankings (organic), you may need to do more SEO work to your website.

Here are some SEO tips:

  • It takes good copywriting, with only a few search terms per page. Choose three or four search terms you want to target for the next six months, and build them into the text of your website and your articles.
  • Well constructed sentences, with no spelling errors, wide use of bullet points, and short sentences seem to win the heart of search engines like Google.
  • Another good way to get high rankings is by issuing online press releases. Press releases get you exposure to the search engines.
  • Change the Title tag of your web pages; list benefits in the Title, not just the name of your company. The first 2 or 3 words pack the biggest punch.
  • Search for your competition and see what they’re doing regarding SEO in their website text; how do they rank in the organic search results?

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The Coolest Thesaurus

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If you’re like me, you’re always looking for a word. Now there’s a website that makes looking up words in a Thesaurus so much more fun and interactive!

http://www.visualthesaurus.com/

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Category: Running a Strong & Efficient Business
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Marketing Widsom for 2007

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Once again, Marketing Sherpa has released it’s annual “Marketing Wisdom” guide, and you can get it for free here:

http://wisdom.marketingsherpa.com/wisdom.html

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Category: Internet & Social Media Marketing, Marketing

The Green Office: Lightbulbs Create Cash

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According to Seth Godin, January is blogger’s month to talk about compact fluorescent light bulbs (also called CF bulbs).

Several months ago, after seeing Al Gore’s movie, “An Inconvenient Truth,” my husband and I decided to do something good for the planet…and our pocketbooks. We changed all the lightbulbs in our house to CF bulbs. (We also seriously started to recycle and compost, but I’ll leave that for another blog post.)

At first, we bought Sylvania bulbs, but their blue-ish light color and flicker made us crazy. Then we spotted GE Soft White CF bulbs, and we’ve been in heaven ever since. The light is warm and comfortable, and no flicker to be found. We found we could get a four-pack of bulbs at Target for around $12, or about half the price of our local grocery store for the same item.

Best of all, our electric bill has gone down 25 percent, just from replacing the bulbs. What does that mean in real life? $33 savings a month x 12 months = $396 a year. Say we live another 40 years: that’s $15,840 extra dollars! I can definitely find something to do with that kind of money!

But wait, there’s more! CFs last 10 times longer than regular light bulbs. So even though I buy them for $3 each, I’m going to have literally the same light bulbs 10 or 15 years from now. You don’t have to be Einstein to get the math of that.

Our electric utilities around here are powered mainly by coal and natural gas, so we’re also helping the environment by using less electricity. We’re so impressed with the money we’ve saved and the good we’re doing for the Earth by using CFs, that we’re now researching installing solar, wind and geothermal in our home and completely doing away with outside electricity and our oil-burning furnace.

Since I work from home, all these things impact my business. Besides lowering my cost of doing business, I’m helping to do my part in the bigger picture of life. “Social Responsibility” has become a link on the home page of almost every major corporation. When you’re a small business owner, you don’t have the same resources of the big guys, but you can do little things to help the Earth and help your Community. Do your part: change a lightbulb today.

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Category: Running a Strong & Efficient Business
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