Archive for February, 2008

Article Syndication, Duplicate Content, and SEO

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A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content, and whether the search engines would penalize your site and/or specific website pages based on this information.

According to Google’s webmaster site:

“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to block the version on their sites with robots.txt. ”

So it seems that Google DOES see syndicated articles on article banks as duplicate content. While they may not penalize your own site for this, putting your article in the article banks probably won’t increase your SEO rankings either. In addition, the search engine may show, in their search results, your article on the article bank’s site instead of on your own site.

On the plus side, having your article show up in the search results often can lead prospective customers back to your site. I’m not abandoning my plans to syndicate my articles, but I will be creating two versions of the same article to avoid the duplicate content problem: a long one to put on my own site, and a short one to put on the article banks and on my blog. Taking the extra 15 minutes to shorten an article seems like a worthwile investment of my time.

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Category: Internet & Social Media Marketing
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Need Financing For Your Business?

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One of the biggest challenges to starting or expanding your business is finding financing. Yes, you can check with your local bank or credit union. You can use your credit cards (though I wouldn’t recommend this method!). You can borrow from family or friends. You can use your savings.

But if these methods don’t work, here are three places you can borrow from other people:

http://www.prosper.com/

http://www.lendingclub.com/

http://www.zopa.com/

More and more, individual people are willing to pool together to lend money to each other. You simply indicate how much you want to borrow and what interest rate you’ll pay, and individuals can pledge money towards your loan. Read the rules and information on each site to determine which one is best for you.

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Category: Running a Strong & Efficient Business
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A Great Article

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Here’s a great blog entry for all small business owners, from Marnie Pehrson:

Everything I Needed to Know About Personality Types I Learned in Little League Basketball

Good insights!

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Category: Managing Projects, Tasks & Time