Archive for April, 2008

Email Marketing Tips

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I thought you’d enjoy this great article, 13 Tips for Effective Email Marketing from MarketingVOX.

You’ll also appreciate some other, lesser known email marketing tips from them as well.

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Category: Internet & Social Media Marketing
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It’s Okay to Think Small

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In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow — think big — and you’ll feel successful. More products, more services, more revenue — and you’ll be happy. Bigger is better, right?

Here’s a secret that I’m going to start shouting from the rooftops: there’s no shame in declaring that you want to keep your business small. This push for growing our business to the next level (whatever that means) might not be the right thing for many of us.

I’m not talking about people who remain small because they’re scared, or because they don’t have the skills or financing to grow big. I’m talking about the people who choose to keep their business small because, after careful analysis, it’s what they really want. There’s an unspoken taboo about saying, “I want my business to remain small,” and I want to halt that taboo.

Read the full article.

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Category: Business Strategy & Planning
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Studying Start-ups

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Kauffman Firm Survey (KFS) follows nearly 5,000 businesses founded in 2004 and tracks them over their early years of operation. Here are some interesting results:

  • More than a third of businesses (37 percent) had no revenue in their first year of operation while about 17 percent of businesses had profits in excess of $100,000.

  • Just under 9 percent of firms closed in one year and the survival rates vary by owner demographics.

  • Nearly 60 percent of the businesses had no employees in their first year while very few businesses (less than 4 percent) had more than 10 employees.

To learn more about the results of this survey, visit the Kauffman site.

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Category: Running a Strong & Efficient Business
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10 Ways to Grow Your Mailing List

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Wow, you are going to kill me, but I have to say it:

It doesn’t matter how good your website is, if people don’t come back often. Your website gets them interested; your ongoing relationship with them gets them to buy.

The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach about. On a good day, you might get 10 percent of your website visitors to buy. But what about the other 90 percent? Are you just going to ignore them and their needs?

The internet is a distracting place and a visitor may only come to your website once. A mailing list member can be told about new articles, new offerings and new resources on your site each month, thereby increasing your traffic and your sales.

I’m not talking about creating huge lists of people who will remove themselves as soon as they get your freebie. What’s the point in that? I’m talking about a sustainable list of people who like the products and services you offer, who have an ongoing relationship with you, and are likely to purchase from you again and again.

I can think of 20 or 30 different things you can do to grow your mailing list. Let’s look at the 10 techniques I like to use.

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Category: Internet & Social Media Marketing
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