Archive for February, 2009

Online Copywriting Resources

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mad at myself It’s so important for you to learn the basics of copywriting. There are a thousand times each year when knowing how to write good marketing text, even just the very basics, can change your marketing and communication efforts.

Here’s a great site full of resources for copywriting,

“Online Copywriting 101: The Ultimate Cheat Sheet”

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Category: Internet & Social Media Marketing, Marketing
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Are You Mad At Yourself? Watch This and Laugh

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mad at myselfA colleague of mine sent me this. It’s wonderful!

The next time you’re mad at yourself, you can look at this little animated film and know you’re not alone!  🙂

When we laugh at ourselves, it lightens the load, don’t you think?

http://www.augustmusic.net/video.html

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Category: Running a Strong & Efficient Business

Who is your favorite motivational speaker?

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motivate and inspire
I’m giving up reading the news each day: the economic news (and the wars, and the politics) just drains my energy. I need MORE energy to run my business, not less.

So I’m going to do a two-week test, replacing reading the news with watching online motivational videos. Who is your favorite motivational speaker?

As I find great videos of your favorite motivational speakers, I’ll post them here to my blog so that you, too, can have a motivational minute to inspire you each day.

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Category: Running a Strong & Efficient Business
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Quick Teleseminars

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Teleseminar guestDo you feel like can you can’t teach a teleseminar because you’re not an expert on the topic?

Or perhaps you don’t have time to put together an hour’s worth of material for a teleseminar?

Don’t worry! There are plenty of experts out there who you can interview in a teleseminar. Here’s how you do it:

  1. Decide what topic you’ll present in the teleseminar.
  2. Find an expert who is BOTH qualified to talk about the subject and has good teleclass leading skills. (If you’re unsure about whether they can perform well on a teleclass, ask to listen to a recording of a recent teleclass where they presented.) You can have more than one expert on a call, but I wouldn’t recommend more than 2 experts on a call because it become confusing to the listener.
  3. Decide up-front if the experts will be allowed to market their products or services on the call. If yes, decide on how many minutes they’ll have to do so. My opinion is that a teleseminar should be 99% education and only 1% marketing. (No one likes to listen to a “teleSALESinar” where the expert drones on and on about their products.)
  4. Come up with a list of interview questions. Since the experts are most likely to know the best interview questions, collaborate with the experts to come up with a good list.
  5. Schedule the teleseminar and invite your mailing list. You can ask the experts to invite people from their list as well.
  6. Hold the teleseminar and make sure you record it. Some listeners can’t attend the live teleseminar, but they will be able to listen to the recording later.
  7. Edit the recording and put it on your website.Inform your mailing list (and the experts’ mailing list) that the recording is now available.

It’s that easy!

You can listen to me interview guest experts on my Self Employed Success teleseminar series. The recordings are free here:

http://www.passionforbusiness.com/teleclass-recordings.htm

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes
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New to Blogging? 29 Tips

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If you are new to blogging, you will love this article by Darren Rowse (Problogger) on resources, tutorials and ideas for your new blog strategy.  Very, very helpful and informative.

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Category: Internet & Social Media Marketing
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