Archive for February, 2009

Online Copywriting Resources

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mad at myself It’s so important for you to learn the basics of copywriting. There are a thousand times each year when knowing how to write good marketing text, even just the very basics, can change your marketing and communication efforts.

Here’s a great site full of resources for copywriting,

“Online Copywriting 101: The Ultimate Cheat Sheet”

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Category: Internet & Social Media Marketing, Marketing

Are You Mad At Yourself? Watch This and Laugh

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mad at myselfA colleague of mine sent me this. It’s wonderful!

The next time you’re mad at yourself, you can look at this little animated film and know you’re not alone!  🙂

When we laugh at ourselves, it lightens the load, don’t you think?

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Category: Running a Strong & Efficient Business

Quick Webinars

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Teleseminar guestDo you feel like can you can’t teach a webinar because you’re not an expert on the topic?

Or perhaps you don’t have time to put together an hour’s worth of material for a webinar?

Don’t worry! There are plenty of experts out there who you can interview in a webinar. Here’s how you do it:

  1. Decide what topic you’ll present in the webinar.
  2. Find an expert who is BOTH qualified to talk about the subject and has good class leading skills. (If you’re unsure about whether they can perform well on a webinar, ask to watch a recording of a recent webinar where they presented.) You can have more than one expert on a call, but I wouldn’t recommend more than 2 experts on a call because it become confusing to the listener.
  3. Decide up-front if the experts will be allowed to market their products or services on the call. If yes, decide on how many minutes they’ll have to do so. My opinion is that a webinar should be 99% education and only 1% marketing. (No one likes to listen to a “SALESinar” where the expert drones on and on about their products.)
  4. Come up with a list of interview questions. Since the experts are most likely to know the best interview questions, collaborate with the experts to come up with a good list.
  5. Schedule the webinar and invite your mailing list. You can ask the experts to invite people from their list as well.
  6. Hold the webinar and make sure you record it. Some attendees can’t attend the live webinar, but they will be able to watch to the recording later.
  7. Edit the recording and put it on your website.Inform your mailing list (and the experts’ mailing list) that the recording is now available.

It’s that easy!

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes
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New to Blogging? 29 Tips

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If you are new to blogging, you will love this article by Darren Rowse (Problogger) on resources, tutorials and ideas for your new blog strategy.  Very, very helpful and informative.

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Category: Internet & Social Media Marketing