Archive for July, 2009

Unfolding

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From Philospher Notes:

“Do not be impatient with your seemingly slow progress. Do not try to run faster than you presently can. If you are studying, reflecting and trying, you are making progress whether you are aware of it or not. A traveler walking the road in the darkness of night is still going forward. Someday, some way, everything will break open, like the natural unfolding of a rosebud.”

–Vernon Howard

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Category: Running a Strong & Efficient Business

Success by Berton Braley

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If you want a thing bad enough
To go out and fight for it,
Work day and night for it,
Give up your time and your peace and your sleep for it

If only desire of it
Makes you quite mad enough
Never to tire of it,
Makes you hold all other things tawdry and cheap for it

If life seems all empty and useless without it
And all that you scheme and you dream is about it,

If gladly you’ll sweat for it,
Fret for it,
Plan for it,
Lose all your terror of God or man for it,

If you’ll simply go after that thing that you want.
With all your capacity,
Strength and sagacity,
Faith, hope and confidence, stern pertinacity,

If neither cold poverty, famished and gaunt,
Nor sickness nor pain
Of body or brain
Can turn you away from the thing that you want,

If dogged and grim you besiege and beset it,
You’ll get it!

–by Berton Braley, 1916

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Category: Running a Strong & Efficient Business

How to Choose the Best Marketing Techniques

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“I’m going nuts,” one of my private clients emailed me last week. She continued, “There are so many marketing techniques, how in the world do I choose the best ones for my business, without making massive mistakes?”

Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific marketing technique is a “must” for your type of business, yet you wonder: Will it really bring the desired results before I run out of cash and patience?

There are over 30 internet marketing techniques and another 50 or more traditional marketing techniques. How do you choose among these 80-100 possible marketing techniques to find the most powerful ones for your business? Here are some things to consider.

The Purpose of Marketing

First, let’s talk about the purposes of marketing. Knowing which goal you want for your marketing will help you choose the proper technique. There are thousands of books and websites on marketing, and by distilling them down to their core essence, we discover there are four primary purposes for marketing:

  • Brand Awareness – Helping your target audience to become aware of you and want to learn more about your services and products.
  • Lead Generation – Getting your target audience to request information and/or a sales conversation with you; also, for building a pre-sales relationship.
  • Brand Consideration – Your target audience is considering buying from you or at least has included you in their short list of possibilities, along with your competitors.
  • Direct Sales – Getting your target audience to purchase directly from you.

For example, you might use search engine advertising, like Google Adwords, for lead generation purposes, but it may be a poor choice for direct sales, especially if your target audience doesn’t purchase that way.

Read the full article>>>

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Category: Internet & Social Media Marketing, Marketing

Courage Video (with Les Brown)

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http://www.youtube.com/watch?v=OOt0VtwyoJ4

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Category: Running a Strong & Efficient Business

Have a Good Pricing Strategy

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Your pricing strategy should reflect your worth and what the market will bear for your skill level and type of service.

Research the average fees for your type of business so that you know your prices are in line with expectation. If you can’t get competitor pricing information, try Brenner Books. If your experience warrants it, increase your pricing to reflect your higher skills, knowledge and experience. If you’re not sure how to create a pricing strategy, research it online or talk with a small business consultant or mentor.

If you know you need to raise your fees but don’t know how, or you’re feeling uncomfortable doing so, read my article How To Raise Your Fees.

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Category: Business Strategy & Planning