Archive for August, 2009

Videos of Napoleon Hill’s TV Series

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Napoleon Hill was the first person to coin the phrase “master mind alliance,” a group of peers who worked together to create success for each other. His principles of success found in his books are timeless, and a must-read for anyone looking for personal or professional development.

In the 1960s, Napoleon Hill, author of “Think And Grow Rich” appeared on a series of television shows, talking about his principles of success. Even thought Think and Grow Rich as first published in 1937, the ideas are as fresh today as they were then. (Truth is eternal, eh?) You’ll find these TV shows on YouTube and on Netflix.


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Category: Start and Run a Mastermind Group

It’s So Important to Take Time Off

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entreprenuers take time offEvery weekend, my husband (who is also my business partner) and I take one day off from our busy schedules, either to go somewhere interesting and relaxing, or to visit with family and friends.

We’re just like you: we run our own businesses (which could keep us working 24/7 if we’re not careful) and we have things that need to get done around the house, too. Plus the cars need servicing, the cats need to go to the vet, laundry piles up, and food shopping is a necessary evil. You know the drill.

But being so busy all the time leads to mental, emotional, physical and spiritual fatigue. We can’t be our best in our business if we are constantly doing, doing, doing.

For instance, this weekend we spent the day Sunday at the Delaware Water Gap. There are lovely sites to see here, including some stunning waterfalls. I happily spent the day snapping photos, hiking to the top of the waterfall (ouch!), and puttering around Peter’s Valley Craft Store. I didn’t think about business once.

When I came into the office this morning, my head was clear, my senses calm, and my creativity soaring. I got more done this morning than I could have gotten done in TWO days if I hadn’t taken Sunday as a rest day.

Many people think they can’t afford to take time off. Trust me: one day away from the computer, the phone, the house, the office will gain you far more than the time you took off.

Play hookey…take a day off and do something fun, inspiring, delightful!

What do you do to take time off?

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Category: Business Strategy & Planning

Motivational Minute: Never Give Up with Jack Canfield

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Category: Running a Strong & Efficient Business

Graphics Matter in Marketing

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I did an interesting test over the past few months, with astonishing results.

I sell an ebook about mastermind groups on three of my sites. I’ve been tracking the sales results for 4 years, across three different sites. Conversion rates (the percent of people who purchase as compared to the total number who view the page) ranges from 2% to 14%, depending on which site.

A second edition of the ebook was launched this year, and on each site I used this book cover graphic, with the “second edition” graphic on it:


Six weeks ago, I ran a test, removing the current book cover graphic and replacing it with the exact same book cover, but WITHOUT the “second edition” graphic on it, like this:


An amazing thing happened: conversion rates FELL by 75% using the plain book cover without the “second edition” graphic.

I did not change the book cover graphic on the other two sites, and their conversion rates remained stable.

Conclusion: People who visited the article page felt more trust when an ebook was in it’s 2nd edition, deducing that an ebook that had been updated was a popular ebook that contained up-to-date information.

As we know, trust is a key element in marketing, especially ecommerce. What are you doing to instill trust in your site visitors?

You can see the new graphic in place in the article, here:

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Category: Internet & Social Media Marketing, Marketing, Start and Run a Mastermind Group

For All Mastermind Group Facilitators!

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I just created a new “fan page” on Facebook for The Success Alliance.

Here’s an online space where Mastermind Group Facilitators can gather and share, and learn tips and techniques for starting and running their mastermind groups:

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Category: Start and Run a Mastermind Group
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