Archive for January, 2010

Kate Nasser’s SEO Success Story – Getting Seen on Search Engines

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Getting a Top 10 listing on Google take a bit of doing…getting a Top 3 listing is a real accomplishment! So we offer huge congratulations to Kate Nasser, who implemented our SEO suggestions on her website after we did an SEO Review of her site, and now lists as #3 on Google for the keyword phrase Professional Soft Skills, and #9 on Google for Professional Soft Skills Training!

Aly reviewed Kate’s sight and found lots of SEO ideas that could boost Kate’s search engine rankings. After producing a written report for her, we got on the phone with Kate and her web designer and brainstormed an implementation plan, which they undertook immediately. (I just love Kate’s “can do” attitude…she jumped in and made the changes even though the holidays were upon us!) That phone call was on December 21, and by January 10 Kate had emailed us with the good news – she was on Page 1 of the search results for her chosen keywords!

If you ever doubt that you can achieve high search engine rankings, or think it’s going to take six months for your site to crawl to the top of the listings, Kate’s success shows you that you can do it, too. (I’ve had situations where I’ve done a major SEO edit on a site on Friday, and by Monday I was on Page 1 of the Google results for my chosen keyword….zoom, zoom, zoom!)

Check out Kate’s website at  www.katenasser.com (and don’t forget to go to Google and type in her keywords, so you can see her rankings!).

Need more information about our Website and SEO Reviews, and how we can help you get the marketing results you want from your website? 

Visit our site:
http://www.passionforbusiness.com/website-review.htm

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Category: Internet & Social Media Marketing, Website Planning
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Why People Need You

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Heard a great quote from CopyBlogger for all of us who speak and teach and write: “We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them.”

Sometimes I think, “Everyone knows what I know!” There is so much free information on the internet, it can get disheartening when you’re trying to create a profitable business. Then I remember: it’s BECAUSE there’s so much free information that people can’t cope with the quantity of it…and they NEED us to synthesize it, distill it, and give it back to them in practical, simple terms.

A friend and colleague said to me, “I often say I offer a shortcut and I’m able to share what works and more importantly what doesn’t.”

It used to be that people couldn’t get access to all this information easily, so they needed us. Now they have too much information, and still need us.

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Category: Marketing, Running a Strong & Efficient Business

When Social Media Really Works

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A few months ago,  I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys.

My peeps loved that note and shared so many stories of the cool things their cats have done (with and without dead critters).

It was a great non-business, non-marketing post — just a funny story I wanted to share. I got THREE emails from people who had seen or commented about that post, thanking me for it, and asking me if I had any openings for private clients. One person even said, “If you have six cats, you’re my kind of business coach!” (Kitties got an extra treat that night for giving me the funny story, too.)

It’s not just the “here is what I offer in my business” posts that get attention. When we’re acting real, authentic, human…people can see and touch us in a new way. And we get to connect so beautifully with our clients and students, really communicating about ALL that matters to us in our worlds.

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Category: Internet & Social Media Marketing, Marketing
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David Newman Speaks about Information Products – Free Audio

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In December, I had lunch with David Newman and grilled him (no pun intended!) about creating information products.

Lots of great strategy ideas and tips!

You can listen to the interview in MP3 format here:

Karyn Greenstreet interviews David Newman about Information Products (MP3)

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Category: Business Strategy & Planning, Podcasts, Running a Strong & Efficient Business
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Taking Risks – Ready or Not!

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I invite you to join my on a journey where I’ll either fall flat on my face, or soar above the clouds. This is my year of Risk Taking. Every year I have a “theme” for what I’ll do or be that year. This year’s theme is taking risks; last year’s theme was keeping focus.

I might as well start off taking risks early, eh? So here goes:

Business Risks #1 and #2.

Risk #1: I’ve been thinking for a long time about offering mini-classes, just 60 or 90 minutes on a very narrow topic, for a very inexpensive price. In a world where everyone is offering 90-day training programs or 12-month training programs, I’m going against the flow. And I like it! (And it scares the you-know-what out of me.) I have no idea if this will succeed or flop, but if I don’t try it, how will I know? So I’m grabbing my First Risk by the horns…I’ve taken a mini-topic (action planning) and created a 90-minute class around it. Just diving in.

Risk #2: I’ve been wondering a lot about how much lead time people really need and want between the time you start to market a class, and the actual start date of the class. Do people need four weeks to think about it? Six weeks? One day? Typically I’ve begun to announce a class about four weeks before the start date, and that’s worked fairly well. But I want to experiment with a much shorter time period: one week. So my Second Risk is to start marketing the action planning class tomorrow, just 7 days away from the start date of January 14. Sink or swim. What’s the worst that could happen?

(Look for my announcement about the One Action Now class tomorrow, or visit www.OneActionNow.com to check it out.)

What about you? What would be a risky thing for you to do this year, this month, that scares you a little, but also excites you and challenges you to grow and experiment? How do you figure out whether it’s a risk worth taking? How will you feel if you don’t take the risk?

For me, risk-taking is not a natural activity. I’m more cautious, a planner, a person who likes to have her ducks in a row. But how can I explain the exhilaration, the FREEDOM I feel, in taking these two risks today???  Yeeeehaaaaw!  🙂

P.S. I’ll let you know how these two risks pan out and share with you my stories of other risks I’ll take in 2010. Stay tuned…and fasten your seatbelt!

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Category: Business Strategy & Planning, Running a Strong & Efficient Business
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How to Pick the Best Training Class For You and Your Business

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It’s January, and that means you will be innundated with offers for workshops, classes, weekend intenstives, bootcamps, and teleclasses. How do you decide which one is best for you?

Here are six tips:

  1. Decide on your MOST important business goals first. Only choose classes that will help you achieve your business goals for this year. If you learn materials that you can’t implement immediately, you’ll forget most of what you learn by the time you really need the information.
  2. Decide how you like to learn — and how you learn best. Some people like to have intensive, immersion experiences; others like to learn a little at a time. Some people like to have time in class to practice what they’re learning; others like to take the exercises as homework and work on it at their own pace. Some people like small group classes; others thrive on large conferences. Some people like a lot of interactive discussion with the other students; others want to have a ton of information given to them and find classroom discussions to be an interruption.
  3. Decide what you need to learn and at what level. For instance, say you need to learn about internet marketing techniques. Do you want an overview class, or do you want to learn a specific internet marketing technique? If you want to learn a specific topic, do you already know something about the topic (and therefore are looking for an “advanced” class) or do you want to learn from the very beginning, where an introductory class would be right for you? If you choose a class that’s too easy, or too hard, you’ll find your learning diminished.
  4. Decide how much time you have to devote to the learning experience. Can you take two days away from your business to attend a weekend bootcamp, or do you only have one hour a week available to attend a teleclass series? Factor in travel time, for those training events that are not local to you.
  5. Decide on your financial budget. Most business classes should make you money, once you implement what you’re learning. But spending huge amounts of money on a training class when you can’t predict Return On Investment (ROI) can feel uncertain. Ask yourself, “How soon will this training repay me in increased revenue for what it cost to attend the training?”
  6. Choose the teacher with care. What is the teacher’s reputation, both as a topic expert and as a trainer? Have you ever sat through a class where the teacher droned on and on? No matter how exciting the topic, a boring, poorly prepared teacher will put you to sleep instead of offering a training experience that helps you to cement your learning in your mind and in your daily life. Be sure to ask your friends and colleagues about their experience with different teachers.

Lifelong learning is an extraordinary backbone to a successful business. Just be sure you choose the best class, and the best teacher, for you and your business. Then, sit back and enjoy the training experience!

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Category: Running a Strong & Efficient Business