Archive for June, 2010

What Will Make Your Clients Really Angry?

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Joyce is one of my “reinvent your business” clients who likes to take things to the edge, fall off the edge, and either soar or splat.

We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. But we kept focusing our thoughts on “What does the client want?” Hey, it’s a great question — but it was limiting the discussion.

So I asked Joyce, “What could you do that would make your clients really, really angry?” She is a business consultant to medium-sized businesses, and they have certain expectations of her even if she is a solo entrepreneur.

Asking this odd question can generate great ideas.  Here are some of Joyce’s answers:

  1. Double our prices
  2. Reduce our quality
  3. Take a longer time to deliver our services
  4. Take a week to answer emails and phone calls
  5. Show up at their office in a clown suit (or with clown-like answers)

By asking this question, Joyce was able to see which pieces of her business model were most important to her customers — and which were not:

  • No where did she mention HOW she delivered her products and services.
  • No where did she mention WHO delivered her products and services.

So these were two great starting places to consider reinventing in her business model.

Bingo! Asking this outrageous question opened her eyes to places where she could transform.

Question For You: If you were to ask yourself this outrageous question, what answers would come up for you? Share your comments here!

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Category: Rethinking Your Business
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Courage, and the Self Employed

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Each week, I hear people telling me they want to be self employed, but they don’t (or can’t) move forward on their dreams because they’re afraid. There are so many things to be afraid of when you’re self employed: fear of failure, fear of success, fear of illness, fear of lawsuits. No money, no time, no skills, no help, no support.

Being self employed takes a particular type of courage. You have to be willing to take action with no guarantees of success. You have to be willing to put all your heart and soul into your enterprise, and you have to be willing to face and overcome the roadblocks that get in your way. You have to be willing to dream big dreams, and have the guts to learn new things that you never knew how to do before.

On top of all that, you need the type of courage that shouts, “I must do this or I won’t have lived my life purpose!”

It takes strength, focus and responsibility to succeed or fail on your own merits, and to be willing to ask for help or education when you need it.

  • Do you have the courage to face your fears and keep walking towards your dream anyway?
  • Do you have the strength and dignity to act consistently and responsibly towards your business, on a daily basis, without whimpering in self-defeating behaviors and excuses?
  • Do you have the guts to set a big goal, create reasonable action plans that stretch and challenge you, and move forward on those tasks knowing that you have no guarantee of success?

Every self employed person feels fear at one time or another. The next time you hear yourself saying, “I’m afraid,” reply with a knowing smile and say to yourself, “Join the crowd.”

Then, summon up that well of courage and take responsibility to create the life and business you’ve dreamed of.

Because, if you don’t have that type of courage, you probably shouldn’t be self employed in the first place. Being self employed is about challenging yourself and the world. It’s not about taking the easy way; it’s about taking the only way that will give you a sense of self-fulfillment and success.

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Category: Running a Strong & Efficient Business

Post Articles for Free or Sell Them?

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Frank asks, “Should I upload my articles to the free article banks online, or should I try to find a magazine that will pay me for them?”

Watch this video on YouTube:

http://www.youtube.com/watch?v=1FzN_bo3wXE

 

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Category: Ask Karyn Anything Videos, Internet & Social Media Marketing, Marketing
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Controlling the Time Monster

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Jackie asks, “How can I control the time monster? I have so much to do in my business, I never seem to have enough time to get it all done.”

Watch this video on YouTube:

http://www.youtube.com/watch?v=sjhn-0q-oYQ

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Category: Ask Karyn Anything Videos, Business Strategy & Planning, Managing Projects, Tasks & Time
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Finding Royalty-free Photos and Graphics

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Genevieve asks, “Where can I find royalty-free photos and graphics to use on my website and blog?”

Watch this video on YouTube:

http://www.youtube.com/watch?v=jmxpdPJ0AMY

 

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Category: Ask Karyn Anything Videos, Internet & Social Media Marketing, Marketing
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