Self Employed Success

Each morning, as the sun begins to shine on the side of the house, the birds begin lining up on the lawn. They’re very smart, entrepreneurial type birds: each morning, as the sun warms up the side of the house, tent caterpillars begin to climb up the house. It’s like a buffet for birds.

They understand instinctively what we resist intellectually: to build your business (and fill your tummy), you must pick your target audience — then you must go to where your target audience congregates.

Yet I speak with so many self-employed people who resist the idea of picking just one target audience. They think they’ll lose business if they just focus on one narrow market. Hey, listen, birds eat more than caterpillars (there’s a bird feeder not 20 feet from them full of seeds). But they choose which ONE thing to go after and go after it with gusto. When they’ve had success with that “market,” they move on to the next one.

So, go ahead and choose just one target audience that you’ll go after for the next 3-6 months, then figure out where they congregate: which newspapers and magazines they read, which websites they visit, what groups they belong to — then go after them! Once you’ve had success with that one target audience, go ahead and do the same with a second, third and fourth market.

You don’t have to limit the number of markets you go after. But you do need to focus on one at a time, if you want a higher level of success.

ClassLaunch: Promoting Your Teleseminars, Webinars and Live Classes

Course Overview

Now that you’ve designed your class, you’ve got to fill those seats, right?

(There’s nothing so depressing as having just 2 people sign up for your class. Ugh!)

This class provides you with the step-by-step marketing system I have been using for the past 10 years to fill seats in my live events and teleseminars.

Let me share with you everything I know about marketing your classes to the general public.

Imagine your next live training event, teleseminar or webinar. Imagine it’s filled to the brim with students and there’s a waiting list of people anxious to get into your class! How cool would that be?

I know you can do it, you just need to learn how.

Recently I offered a teleseminar series that filled in 24 hours. I had to turn people away because there was no more room.

In the past 12 months, I’ve attended live training classes where there were 100, 200, 300 people (and more!) in the audience. People DO want to learn from you and they’re actively registering for classes even in a “down” economy.

You Will Learn

In this 3-week teleclass you will learn how to:

• Set your class registration fee
• Determine your target audience
• Write a course description that sells
• Create powerful online and traditional marketing materials
• Build a mailing list
• How to get stellar testimonials
• Selecting the best marketing techniques to reach your audience
• Marketing to pre-sell your seats
• Handle online and offline student registrations and payments

I have been designing and teaching classes for 25 years, and I’ve been running training schools (and filling classes) for 17 years. Let me share my secrets of getting butts in seats with you.

Please note (really important stuff): This class is geared towards the business owner who is marketing their classes to the general public and/or their own targeted audience. This class is NOT for business owners wanting to market their training services to the corporate buyer.

What Students Say About Karyn’s Classes

I wanted to congratulate you and thank you for offering us this amazing teleconference. I believe this has been the best one I have attended so far. You are so generous and positive, your comments and website are of amazing support. I have already mentioned you as a reference in my marketing coaching teleclass, and some people backed me up on the fact that, Karyn, you are amazing.

—Geraldine Morel
Business Performance Coach

Great class! Lots of information structured to develop your marketing plan as you learn while getting your questions and concerns answered by an expert!

—Nancy Wells
Heirloom & Couture

Length of Workshop

Class begins February 23, 2011

This teleseminar series meets one hour each week, for three weeks.

February 23
March 2
March 9

All teleclasses are 1:00 PM – 2:00 PM eastern

Format

This workshop is offered via live teleseminar format with an instructor.

Teleseminars are live workshops that are given over the telephone, where you can interact with the instructor and the other students. Teleseminars are a great way to learn, because you can learn from the convenience of your home or office.

The live teleseminar sessions will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class date. For instance, if a class is held on a Tuesday, the recording will be available for downloading on Tuesday afternoon or Wednesday morning.

About The Instructor

Hi, I’m Karyn Greenstreet, a small business coach and self-employment expert. I have owned five businesses since 1981 and I love to share my knowledge and experience with you.

I have been designing and teaching classes for 25 years and have taught over 250,000 students worldwide. I look forward to seeing you in class!

Registration Fees (In US Dollars)

$169.00 for the three-week teleclass series

How To Register

For all the class details and to register:

http://www.passionforbusiness.com/classlaunch

See you in class!