Self Employed Success

You’ll want to read this great report, The Kauffman Index of Entrepreneurial Activity for 2011 (data from 1996-2010), by Robert W. Fairlie (in PDF format). It includes research into entreprenuerial trends like:

• There are approximately 565,000 new business created each month in the USA
• The average number of existing self-employed business owners was 11.9 million, representing 6.5 percent of the adult population
• Entrepreneurial activity is highest in the western portion of the country
• Rates of growth are highest in the construction industry, followed by growth in the service industry

This report is easy-to-read and decipher and is helpful for any small business owner to see the trends for the past few years.

Teleseminar series begins May 18

• How do you attract new members for your mastermind group?
• How do you set your fees for your mastermind group?
• Which marketing techniques work best?

If you have already developed your mastermind group concept and need to do marketing to attract new members, this teleseminar series is for you.

In this 4-week teleclass you will learn how to:

• Set your group membership fees/prices
• Create mastermind group packages that are appealing to your audience
• Determine your ideal mastermind group member so you can target your marketing, saving time and money
• Describe the benefits of mastermind groups to prospective members
• Conduct mastermind group Taster Sessions to introduce mastermind groups to your audience
• Create powerful online and traditional marketing materials to find new members
• Screen participants so you can put the right member in the right group
• Plenty of time to ask YOUR questions about your marketing
• Implement what you learn and submit it to me for review – get another set of eyes on your marketing

This 4-week teleseminar series begins May 18.

I only offer this class once a year, so don’t miss out!

Bonus!

Once you register for this teleclass, you may list your mastermind group for free at The Success Alliance website, which receive 20,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.

For more class details and to register for the 4-week teleseminar series:

http://www.thesuccessalliance.com/market/

I hope to see you in class!

As many of you know, I’ve been conducting interviews with successfully self-employed people for many years, and posting the audio of those interviews on my website.

I have four interviews that you’ll want to listen to:

• Andy Wibbels
• C.J. Hayden
• Mitch Meyerson
• Michael Port

Listen to these free interviews here:
http://www.passionforbusiness.com/interviews.htm

Whatever your business model, whatever your industry, your customers are crying out for your leadership. They want you to bring a community of like-minded people together to share creative ideas and solutions. They want to hear what you have to say on the subjects which are most important to them.

They don’t want to be brainwashed or bamboozled. But there are a lot of gurus out there who are talking loudly and urging people to believe that there is only one way to get the life you want: their way. You and I know there are many paths, many creative ideas, many elegant solutions to help people create the life and business of their dreams.

But if you don’t get out there and share your knowledge, wisdom and humanity with your customers, they have no choice but to listen to people who say, “There’s only one way.”

In the film, The American President, there is an incredible soliloquy on leadership:

“People want leadership. And in the absence of genuine leadership, they will listen to anyone who steps up to the microphone. They want leadership. They’re so thirsty for it, they’ll crawl through the desert toward a mirage, and when they discover there’s no water, they’ll drink the sand.”

What your customers want is to connect with you and your ideas.

They need to hear your voice and your unique ideas. Social media is a great way to do that. By blogging, by having conversations on Facebook and Twitter, by posting your videos on YouTube and your audio podcasts on iTunes, you share what you believe in with others who want your leadership on these topics.

Networking, giving speeches, teaching classes, and writing books are other great ways to spread the word. Be creative.

Be the leader they seek.

If you believe strongly in something, don’t wait for someone else to step up and share their thought leadership. YOU are a thought leader, too. If it’s important, get out there and talk about it.

• If there are rules that need to be broken – break them.
• If there are better ways of doing things – show us.
• If there are injustices in the world – fix them.
• If there are things you’re passionate about – talk about them with your community.

And if there isn’t a community yet, create one.

As Seth Godin says, “You don’t need permission from people to lead them. But in case you do, here it is: They’re waiting — we’re waiting — for you to show us where to go next.”

So go out there in any way that appeals to you, find others who think and feel like you do, and create a community. Step into your leadership role. We’re waiting for you. And we want to follow you.

In order to grow your business, you must understand women’s lifestyles and what their specific wants, needs and desires are.

The Marketing To Women teleseminar series can teach you!

Quick Quiz: What’s more important?

1. Learning about how women buy
2. The product or service you are selling

(Hint: the answer is #1.)

Women have power in the marketplace like never before:

• Nearly 80% of the consumer purchases are made or influenced by women.
• 89% of bank accounts are owned by women.

Women want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.

In this teleseminar series, you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women. And by modifying your marketing to encompass women you make your marketing better for all your customers.

In this three-week teleseminar, you will learn about:

• What women buy – and why
• The Number 1 thing you must do in your marketing to women
• The 10 (HUGE) mistakes we make when marketing to women
• The keys to creating a woman-friendly website
• How to market to women without alienating men
• What women want and need from a shopping experience
• How to re-write your marketing text so that it’s inviting to women

Class Details:

Class date:  This 3-week teleseminar begins May 10

Time: 1:00 PM eastern

Registration Fee:  $129 for the 3-week teleseminar series

Class will be recorded, so if you can’t make it live, you can listen to it later at your convenience.

For more details, and to register for this teleseminar series:

http://www.passionforbusiness.com/mtw/

See you in class!