Archive for June, 2011

Will Facebook Terminate You? Facebook Strategy Tips for the Small Biz Owner

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If you’re seriously interested in using Facebook for marketing, you may be heading for trouble.

The solution is easier than you think.

If you make class announcements, offer products or services, or in any way do marketing for your business on your personal profile, Facebook could remove your account completely.

According to the Facebook Terms of Service, you are not allowed to use your personal profile to post commercial messages. They say, “You will not use your personal profile for your own commercial gain.”

So if you’re using Facebook for social media marketing, be aware that your Facebook account could get terminated (ouch!), and you’ll lose all the Friend connections you’ve made and all the content you’ve posted.

So what’s a biz owner to do?

The answer is Pages.

I’m going to be offering a free webinar next month on this topic and share my Page strategies and examples with you, but in the meanwhile I want to give you some tips to get you started.

(I’d love to know what questions you have about creating Pages and using them as part of your overall marketing strategy. Please post your questions here and I’ll answer as many questions as possible in my webinar.)

To get you all warm and fuzzy about Facebook Pages, here are some tips:

1. Think about the reason you’re using Facebook and Pages for your marketing. Typically biz owners say, “To communicate with and form a relationship with my audience,” and that’s one great reason.

But another great reason is to build up a fan base and then offer them a freebie in exchange for their email address, thus building your mailing list and allowing you to do greater email marketing.

Ask yourself, “What business and marketing outcome(s) do I want from my Page?”

2. What will you name your Page? You only get one shot at this, and you can’t edit it later, so choose wisely. If people know you and your name, then you might want to use your name. However if you’re also trying to promote your business name, or the type of work you do, then you might want to include this in your Page name. For instance, here are some I’ve seen lately:

  • Karyn Greenstreet – Passion For Business (personal name plus business name)
  • Nancy Marmolejo – Online Visibility Expert (personal name plus area of expertise)
  • Louise L. Hay (personal name of a celebrity or someone well-known or when your personal name is your brand)
  • The Big Brand System (product/business brand name)
  • The Solo Entrepreneur Lifestyle via Multiple Streams of Income (business name plus tagline)
  • Think and Grow Rich (book name)
  • Breakthrough with Tony Robbins (name of a TV show, internet radio program, etc.)

3. What strategy will you use to get people to “Like” your Page? Here’s why it’s important: If people Like your Page, it will show up in their Newsfeed; but if they don’t Like your page, they’ll never be automatically reminded of the new posts you’ve added. One of your key strategies must be to get people to Like your Page.

My strategic thinking about Facebook Pages

One of my key Page strategies starts with a “Like Gate.” A like gate is software you place on your Page which allows you to offer exclusive content to people — but ONLY to those who Like your Page.

Remember, whatever you put on your Page Wall is visible to everyone, even those who have not Liked your Page yet.

So if you want to offer exclusive content to your true fans who have Liked your Page, don’t announce it on your Wall. Instead, use special coding or apps that allow content to remain hidden until someone Likes your Page…a Like Gate.

(Pages are different than your Personal Profile. In your Personal Profile, you are able to set Privacy Settings to indicate who could and could not see your Wall. In Pages, everyone can see your Wall.)

In my case, the free, exclusive offering to those who Like my Page is a 1-hour video training class on Personal Branding for Small Biz Owners:

When you go to my Page, watch carefully how the graphics change pre-Like and post-Like. That’s what a Like Gate will look like to the visitors of your Page.

My thinking is that I’ll first get my 3,900 “friends” on my personal profile moved over to become “fans” of my Page, by announcing the free Personal Branding video training and posting a link to my Page on my personal profile Wall. This should encourage people who want to continue to follow me on Facebook to Like my Page.

I’ll keep the fans happy with exclusive coupons, contests, free content, free classes, etc.

The power of marketing and communicating on Facebook

I think there’s more power than ever in using Facebook for staying connected to my community. My tribe seems to prefer Facebook over Twitter; I’ve tested it for a year and watched the results. There’s much more (and deeper) conversation on Facebook than on Twitter among my community.

Now I want to leverage that power to build it into my overall marketing strategy. How about you?

I have so many more tips and strategies to share with you about using Facebook Pages! I’m putting together a free webinar in July with my special guest, Michele Quinn, to share more great ideas. Please post your questions and comments about Facebook Pages here. I’ll gather up the comments and questions, and answer as many as possible in my free webinar.


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Category: Internet & Social Media Marketing

What Guitar Class Taught Me About Teaching

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I just got back from my very first guitar lesson – FUN! And here’s what I learned for all of you who are teachers out there.

I have a renewed commitment to my students to help make my business and marketing strategy classes simple to understand. I’ve been a marketing teacher for 15 years and I’d forgotten what it’s like to be a student to a brand-new topic or set of ideas: it’s a little confusing and overwhelming at first.

I know that I’ll understand this finger position, fret and string combo thingie eventually, but after my first lesson I’m feeling like I have a TON of practicing to do. Even doing scales will be a challenge. She also taught me 4 simple chords and I’m figuring if I don’t practice them right away, I’ll forget how to do them. But over time, I’m convinced this will become second-nature to me and I’ll absorb this new material into the muscle-memory of my fingers.

I can tell you this: the next time I’m teaching one of my marketing teleclasses, or any topic that’s really new to my students, I’m going to have complete empathy with them. Things that come easily to me because I’ve been doing them since the early 1980s will not come easily to my students the first time they hear about it, or the first few times they practice it.

But like my guitar teacher, I’m going to (strongly) encourage my students to practice, practice, practice between class sessions. It’s not enough for me to just go to my weekly lesson, learn my chords, and not pick up the guitar until the next lesson. So I’ll be adding MORE exercises and action items into my classes for my students, and encouraging MORE in-class discussion, to help solidify new topics into their everyday business lives.

Plus I’ll tell them, “I’m a student, too. I know it can be overwhelming. I’ll try to give it to you in simple, bit-sized chunks of practical topics. And I’m asking you to tell me if you don’t understand something, or if you don’t know how to apply it to your real-world business.”

In this way, we can all be students together, joyfully exploring new terrain, and having fun while taking the journey. 🙂

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Category: Creating, Marketing & Teaching Classes

Purple Envelopes – NOW You’re Being You

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I saw a great article today, Purple Envelopes:How to Grab Your Prospect’s Attention. It’s a great marketing tip, and a great example on how being YOU can really help with your marketing success.

Even if you don’t do paper mailings, read the article. How can you apply this concept to your own marketing techniques?

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Category: Marketing
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Repeat After Me: Competition Is Good

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No! No! No!

I got an email from a student the other day who said she wasn’t going to launch her class because she found out that a competitor had a similar new class.

Do not give up on your dream just because someone else has a twin idea.

There’s even a word for it: Zeitgeist. It means that the culture and climate of the times often produces ideas that are in alignment with each other. Time and again I have seen two or three products come on the market at the exact same time that eerily resemble each other. No one “stole” the idea from the others; it was just the right idea and the right time — for more than one person.

There is abundance all around us. You will draw the right students to your class not just because of WHAT you teach, but WHO the teacher is (that’s you!).

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Category: Creating, Marketing & Teaching Classes, Marketing

Vision Boards Open Your Mind to Possibilities

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About 21 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no time for dating. I had been living in a two-bedroom apartment since college, but longed to have my own home and garden.

I pulled out a stack of magazines and began cutting out images and words that inspired me. Soon I made a Vision Board of my perfect small business, my perfect new home, and wrote a list of What I Want In A Husband, which I added to the Vision Board.

Fast forward six years later: I had bought my own home and created eleven garden beds, which brought me tranquility and a deeper connection to nature and beauty. I had met and married Aly (he laughed when I showed him my Perfect Husband list!). I had started my life coaching business that would eventually morph into a small business coaching enterprise.

Last year I created a new Vision Board for myself (see photos below). Already some of the things on it have come to pass.

What’s a Vision Board?

A Vision Board is a collage of things you want in life, experiences you desire, and people, situations, and feelings you want to manifest. Sometimes it’s called a treasure map.

Making a Vision Board has several purposes:

  • Helps keep your goals constantly in sight and in your mind
  • Surrounds you with the energy of what you desire most
  • Helps you gain clarity about what are your most important goals and dreams
  • Keeps your emotional energy high and your focus strong

The way to achieve your goals in life is to have a clear picture of what you actually want. Brian Tracy says, ” An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”

The Law of Attraction says that the more you focus on the things you want, the more time you spend paying attention to your purpose, the more you draw your desired items and experiences into your life. So surrounding yourself with visual representations of what you desire helps to elevate your energy in the direction of those things.

What You’ll Need

  1. Poster Board – I use 20″ x 30″ poster board, because you can find inexpensive frames of that size in any discount department store. A frame will keep the board flat and dust-free, and will allow you to hang it on your wall.
  2. Old magazines – You’ve been wanting to clean up your old magazine pile, so here’s a good excuse! Also, check with friends to see if they have any old magazines, or ask your local library if they ever trash magazines. Choose magazines that have always appealed to you in the past, as they’re a treasure trove of images and words for your Vision Board.
  3. Glue – Don’t use glue sticks as the glue isn’t stable (unless you’re going to frame the Vision Board between a plastic cover and a cardboard backer, which should keep all the items secure). Personally, I use paper cement. There are also double-sided sticky tabs you can buy at most photography stores. These tabs are commonly used for putting together wedding albums, but work great for a Vision Board, too.

Getting Started

While it helps to review your goals and dreams in advance, I find that just diving into the magazines and cutting out any words or images that appeals to me to be the best way to collect ideas.

Don’t judge or critique what you’re cutting out yet. Just cut out any image or word that attracts you, as these are subconscious messages from your brain, heart and soul.

Sort them into piles of themes:

  • Feelings you’d like to experience
  • People you’d like to attract into your life
  • Travel and places to see
  • Money goals
  • Lifestyle goals, like health, relationships, etc.
  • Professional goals, like enhancing your business, becoming famous, or writing a book

Prioritize what must go on your Vision Board. Soften your focus and allow your thoughts, feelings and intuition to guide you to the most important images and words.

Layout without gluing. This helps you to group the items in a pleasing manner and eliminate those items that don’t work for you. Don’t forget that you can write your own words and draw your own sketches for the Vision Board, too.

Glue and frame.

Put it where you’ll see it. Take a moment each day to focus on a portion of the Vision Board that calls to you.

Do you remember in The Secret, John Assaraf talks about creating a vision board that included his perfect home?  Six years, and several moves later, he was unpacking an old box and came across his old vision boards — and discovered an amazing thing: the photo of his dream house on one old vision board is the EXACT house he lives in today! (Not a house “like” the house he wanted…the exact same house he was currently living in.) John tells the story in this moving video.

When you create your Vision Board, take photos of it, and post it on your blog or Facebook, so we can all share in the manifesting of your dreams! (Post the link on my Facebook Fan Page: or use the Comments link below to post your link to this blog.) I can’t wait to see what you create!

See the original article posted here on my Success Alliance website for mastermind groups.

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Category: Business Strategy & Planning, Running a Strong & Efficient Business
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