Archive for April, 2012

Craiglist, OLX and More!

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When marketing your business part of your strategy has got to be getting the word out to the general public.

Online classified ads are a great way to market your products and services, including events. There are several to choose from, including Craig’s List, OLX, and Bernardo’s List (for those of you in New York City) to name a few. Don’t forget your local newspaper may run their classified ads online as well.

You can post products and services for sale, as well as events on most classified ad sites, and many times these ads are free.

Typically the ad will run in one category or town only, and it will run for a certain number of days. If you’re posting for a “virtual” event like a teleclass or webinar, I recommend posting in the largest city categories like New York or Los Angeles.

I also suggest you compose your ad copy in your own word processor so that you can simply cut and paste the text into the ad when you’re renewing it.

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Category: Internet & Social Media Marketing
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Phases of Your Business Reinvention Journey

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I’d love to be able to tell you that there are set of linear and finite phases that every small business owner goes through while you’re reinventing your business model…

…but if I told you that, it would be a lie.

But there are some well known phases that you might go through, sometimes circling back to one you thought you already finished, and skipping others completely. Here is a short list of some of the signposts you’ll encounter on the road to reinvention:

  • I know/feel something needs to change – You find yourself pausing in the middle of the day (or worse, in the middle of the night) and asking, “Is this the business I want? What’s next for me?” People report feeling restless or frustrated, knowing deep in their heart and mind that the business needs a shake-up, a new way of being in the world.
  • Getting lost in the not-knowingness – This is one of the toughest phases in business reinvention, because you have to be okay with not having the solution. Some spiritual teachers call this not-knowingness “the grace of mystery.” Puts a different spin on it, doesn’t it?
  • Finding clarity on goals – If you spend time tapping into your goals for your business, and for yourself personally, you’ll find that it’s easier in the next phases to explore and choose the right business model for you. Is there a particular problem you need to solve? A particular dream you’d like to achieve? Values you’d like to express into the world?
  • Exploring the possibilities – In this idea-generation phase you explore every aspect of your existing business model, looking for places to add, modify and discard. No idea is sacred and no idea is thrown away. Even the craziest of ideas can be a springboard to a new business model. Creativity and innovative thinking are crucial keys during this phase.
  • Making a road map – This is where you design your new business and marketing model, keeping what still fits from your old model and mixing in the new ideas you’ve generated. This is also where you create your transition plan and map out where and when changes will take place, and what resources you’ll need to make it happen.
  • Taking the journey – Implementing your business model changes can happen in a week or it can be a two-year process, depending on how complex the changes are and how many resources you have at your disposal. This is often a journey through the weeds and can be rough going. Why? Because you have to continue to run your existing business (unless you’re independently wealthy!) while creating your new business at the same time. Managing change can feel like a juggling act, and I’ll talk more about it in future posts.

Where are you on the path to reinventing your business? I’d love to hear your story, so join me in the comments below!

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Category: Rethinking Your Business
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Free Audio: Boost Your Blog Traffic with Jon Morrow

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Jon MorrowI interviewed Jon Morrow, associate editor of Copyblogger, about what it really takes to get your blog noticed.

ONE tip from Jon’s interview yielded me 2,027 unique visitors to just ONE of my blog posts, and those people shared my blog post 910 times.

In this audio interview, Jon covers:

  • Why start your own blog
  • How to get more traffic to your blog
  • Why your blog posts get ignored
  • Why getting subscribers is more important than getting traffic
  • How to avoid writing boring content
  • How to get inside the head of your readers to know what they want you to write about
  • Why blog comments are so important
  • Should you try for email subscribers or RSS subscribers?
  • How often should you post
  • How having conversations with readers/customers will make a better blog
  • The mistakes Jon made when he first got started with blogging (and how you can avoid them)
  • How to incentivize people to subscribe to your blog

You’ll love the full range of tips that Jon shared with me during this interview! Just one of them could boost your blog to a whole new level.

Sign up now for this FREE audio tutorial from me and Jon Morrow!

We will not share your email address with anyone. Guaranteed!


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Category: Internet & Social Media Marketing, Podcasts
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