Archive for April, 2017

The 60-Second Newsletter Concept

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Do you spend too much time writing your newsletter each month?

Do your readers actually read it…or is it too long?

These days your customers are time-constrained. There’s always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much.

Enter the “60-Second Newsletter” concept.

Imagine that you could promise that your readers can get through your newsletter in 60 seconds or less. How exciting is that? Then they’d read every issue you send out.

Often business owners don’t publish a newsletter because they feel it’s too time-consuming to write full articles, especially if writing is not your passion. But if you committed yourself to writing a micro-newsletter, it’s not too daunting and you can easily find the time and motivation to get it done on a regular basis.

You can do this via your mailing list, or via your blog. Remember, the point of doing a newsletter is to have regular communication with the people who have expressed interest in your products and services. The key word here is “regular” communication, so whichever timeframe you want to send a newsletter (weekly, monthly, quarterly), keep to your schedule. The 60-second newsletter should help you keep on track with regular communications to your customers.

How To Do It

When writing your newsletter, ask yourself, “How can I make this something readable in 60 seconds or less?” Here are some ideas:

  • Use bullet points for easy reading
  • Create a quick-list of resources
  • Give them one simple tip or action item
  • Use audio (podcast) instead of a written newsletter
  • Teach them how to do one task more efficiently
  • Write up an important item from the news
  • Give them a piece of advice about handling a specific situation
  • Write a “Top 10” list on an interesting topic
  • Include a motivational quotation
  • Give a link to a longer article
  • Suggest a blog you love

Keep a list of ideas for your newsletter. You may be driving to the dentist or taking a shower — and POW, a newsletter idea pops into your head. Write them all down. This list will help shorten the time to create your newsletter, another added bonus!

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Category: Internet & Social Media Marketing, Marketing

How to Get 300 Hours of Education a Year

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I made an amazing discovery last month. Like you, I’m a busy business owner. Yet I need to continually learn new marketing techniques, new business ideas, etc. in order to maintain my expertise in my field.

Where was I going to find time to do all that reading, listening, and studying???

As with most successful projects, lifelong learning is about two things: structure and discipline.

If you took six hours a week to learn something new (read a book, listen to an audio program, take a watch a video tutorial, take a class), you’d have completed 312 hours of learning new material a year. That’s equivalent to over SIX college-level courses.

To be be known as an expert, you must be willing to invest six hours a week to “sharpening the saw” of your knowledge.

The way I do it is this: I’m taking off every Friday for the next year, to read, take classes, learn. From 9:00 – 3:00, I’ll read a book to read, listen to an audio program on MP3, watch video lessons, read websites, or take classes.

A colleague of mine uses her treadmill time to listen to audios. Another colleague signs up for one class a month, each and every month of the year. One of my clients takes a weekly trip to the library (“The only place I can find some quiet!” he says) and reads a book for a few hours.

You can do this, too. Maybe you take one hour a day as your Learning Time. Maybe you schedule one day per week. It doesn’t matter how you do it, as long as you schedule the time into your calendar and religiously adhere to your learning schedule.

When you think “300 hours” it’s overwhelming.

When you think “1 hour a day” it’s empowering!

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Category: Running a Strong & Efficient Business
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