Archive for December, 2017

Redesign Your Marketing Model

Posted by

If you’ve been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you

There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change!

Have things changed in your business and marketing?

  1. Your audience isn’t reacting to your marketing techniques the way they used to.
  2. You are bored with your marketing techniques, so you’re not doing them as consistently as you once did, and the quality of your marketing is suffering.
  3. You’ve become complacent because business is going great, and stopped paying attention to “big picture” strategic marketing planning.
  4. Your marketing techniques are stale, outdated.
  5. You’re totally freaked out by the amount of work you have to do, so some things just get put on the back burner, like marketing (and remembering to eat).

Time to shake things up!

Last time I counted, there are over 100 offline and online marketing techniques you can use. There’s one for everyone. Why not try a new marketing technique you haven’t tried yet but have always been curious about?

If you’re feeling the innovation itch, why not combine two techniques into something original and noteworthy?

For instance, could you combine a free, funny bumper sticker giveaway with a contest?

What about combining a free webinar with a SEO using a strong article or blog post, to increase sign-ups and boost your mailing list?

Pick a new technique or combine two! Jazz it up!

Here’s the trick.

Don’t overwhelm yourself with trying to do 20 new marketing techniques at once. Choose one, learn all about it, try it out, track your results, and master that technique. Then do it again with the next new one.

Having an annual marketing plan will help. You could schedule a new marketing technique each quarter, based on your goals and what you’re promoting that quarter.

Maybe it’s time to delegate?

One big reason why seasoned business owners don’t do the level of marketing that they should do is that they simply run out of time and energy. Just because you’re the business owner doesn’t mean you have to be the head of each department.

I know, I know: you’ve heard that you should delegate a million times. Hey, just do it! (Do I have to pester you?) Consider finding someone who can implement some (or all) of your marketing techniques for you, so you can focus on your core competencies, the unique gifts you bring to the world.

I’d love to hear your thoughts. Where do you feel you need to shake up your marketing model?

8 comments for now



Category: Internet & Social Media Marketing, Marketing, Rethinking Your Business
Tags:

If You’re Feeling Like Your Business Needs Redesigning, You’ve Come to the Right Place

Posted by

Does this sound familiar?

  • You’re feeling restless. You yearn for “something new” for your business, but you’re not sure what that something is yet.
  • You know you have untapped potential in your, and you’re ready to tap it — big time.
  • You’re thinking, “My business model isn’t working for me anymore. What’s next for me and my business?”
  • You’re frustrated, because you’re ready to take action, if only you knew what the right action was to take.
  • You can feel change is coming — you just know it — and you’re excited about it. And maybe just a little scared.
  • You need a crystal clear vision for the future of your business. (Oh, and an action plan for implementing it would be nice, too.)
  • You’ve run a successful business before, but your goals and values have changed, and you need a business model that mirrors those changes.
  • You have bits & pieces of the picture for your new business model, but not a complete picture. You need to put the pieces together, but in an entirely different way than your current business model.
  • You want to grow personally and professionally and you want to design a business that will challenge you and help you grow.

Business redesign is a journey of discovery.

Business redesign isn’t about tweaking one marketing technique or hiring one employee. It’s about rethinking your whole business model.

  • Maybe you’ll serve a whole new audience with your existing products and services.
  • Maybe you’ll stop offering a specific services and begin offering a new, better one.
  • Maybe you’ll bring on more staff, or outsource more, or reduce staffing.
  • Maybe you’ll change your pricing, revenue and expense models.
  • Maybe you’ll take advantage of new technology to make big shifts.

This is not just about a minor face lift – it’s about rethinking your business model and strategically choosing the future direction of your business with complete clarity of purpose and a strong action plan.

When you redesign and transform your business model, you are an explorer in a new territory. In this series of Business Redesign blog posts, I talk about the different phases of this business reinvention journey, but in essence the journey begins with exploring two important pieces: You, and Your Business Goals.

Transform your business with a step-by-step process.

Business redesign isn’t about throwing the whole thing away and starting from scratch (though you can, if you really want to). You take all your knowledge and experience and assets with you on this journey. Read What Does Business Redesign Really Mean? to get a better idea of my definition — it may help some of the pieces fall in place for you.

Many people have been on the reinvention journey before you and there’s a process to transforming your business. In the blog series, I’ll share the milestones and roadblocks I’ve discovered on my own journey, as well as Redesign Stories from others, so that you can learn from my experience and the experiences of other small biz owners just like you.

In the final analysis, it’s about having a roadmap and a compass to help you on your journey to business reinvention.

Start your business redesign journey here>>>

no comments for now



Category: Running a Strong & Efficient Business
Tags: ,