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Why I Always Read Email First Thing Each Morning

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Time-management pundits are always harping on how we waste time reading emails first thing in the morning. I think they’re full of manure.

First of all, a 2007 study found that 41% of people go online first thing in the morning, many of those reading email before they even eat breakfast. A more recent study I read said it was increasing to closer to 65% of people going online first thing each morning. Is it just addiction – or is there a good reason for it?

As a small business owner, I have a HUGE reason for reading email first thing in the morning: my customers matter to me more than anything. Most of my clients and students communicate with me via email, so taking care of their needs first thing in the morning is simply good customer service.

Why do the time management folks act like email is evil? Because we don’t segregate “important” email from “read this when you get a chance” email. There’s nothing inherently wrong with reading email first, just like there’s nothing wrong with writing your blog post first each morning or doing yoga first thing. But you have to pick your priorities and you have to focus on the task at hand.

  • For instance, I do not use my personal email address when signing up for ezines and email newsletters. That way, my personal Inbox doesn’t get crowded with non-essentials and stops a lot of spam from ever reaching me. If something is in my personal Inbox, it’s because it’s important, like an email from a client, student or my assistant. (A colleague told me that she has 2,500 new emails each morning. My question to her is: WHY do you allow so many emails get into your personal Inbox? They can’t possibly all be of the same importance level.)
  • Another reason I read email first is that it’s the only real quiet time I have during my working hours. Typically the phone doesn’t start ringing until 9AM and using the pre-phone time to read email allows me to focus.
  • I’ve delegated much of my email reading to my assistant who handles any routine customer service problems from people who have bought my ebooks or audio programs, or students who have lost their login ID.
  • I quickly scan my new emails and only answer those ones that are most important.
  • Finally, I read email first because it’s when I’m the freshest and smartest. Do you really want to be writing emails when your brain is fuzzy?

If email is an important part of communicating with your customers then go ahead and read it first thing. Just pay strict attention to whether you’re keeping focused on the Communicating With Customers task or veering off to read articles, news, jokes, quotations, or watching YouTube videos of Surprised Kitty instead of doing your work. Set a time limit, say 30 minutes, and get through the most important emails first.

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Category: Managing Projects, Tasks & Time, Running a Strong & Efficient Business
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Want to Become a Small Business Consultant?

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People ask me all the time, “How do I become a small business consultant?” and “How do I grow my existing small business coaching firm?”

I’ve created a checklist of 18 steps I think are essential if you want to be a coach/consultant/mentor for solo entrepreneurs and micro business owners. I’ve been a small business coach-consultant for 17 years and out of all the tasks you could do, these are the essentials.

Here’s the article and checklist, How to Be A Small Business Consultant. I hope you find it helpful in growing your consulting practice.

I also give my interpretation of what the words “consultant” and “coach” mean, because the ICF sees it one way and the most of the rest of the world sees it another. You need both consulting skills and coaching skills in order to be effective and provide real value. I rarely find a small business owner that doesn’t need both coaching and consulting. It’s true: they almost never approach me and ask for straight coaching. They ask for consulting. They ask for practical advice and brainstorming. But in the search to find solutions and to map out a strategy, a small business owners will stumble unless they do both the personal development work and the business development work that leads to success.

Whether you call yourself a consultant, coach, advisor or mentor, these steps will help you develop skills set as well as grow your business.

There are millions of solo entrepreneurs and micro business owners out there who need your help. When you make sure your own business is on a sound footing, it will free you to help those who seek your services.

 

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Category: Business Strategy & Planning

Are Thieves Stealing Your Website Text?

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Last week, I promised you a story about a  thief.

There are some extraordinarily lazy people out there who would rather steal the carefully-crafted text from your site and put it on their own, rather than do the work on describing their own services and products.

Think it doesn’t happen or won’t happen to you? Think again.

Back in 2004, I wrote an article about how to create and run a mastermind group. The first sentence goes like this:

“There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group.”

When I type that phrase into Google today, there are 7,330 OTHER websites with that phrase on it. Wow! Is it possible that 7,330 other people all had a collective zeitgeist-intuitive moment where we all read each others’ minds and wrote the same phrase?

Now, truthfully, some of these sites are people who asked permission to reprint my article and who attributed the article to me (38 of them).

The rest took (STOLE!) the text from my article, in part or in whole, and simply put it on their site to describe their own mastermind group.

Here’s a quick test you can try:

  1. Pick a phrase from your website that you feel is uniquely you.
  2. Copy and paste that phrase into Google in quotation marks. The quotation marks tell Google that you’re looking for the exact phrase, all the words in the same order right next to each other.
  3. Note the number of pages with exact phrase on it from the Google results.
  4. To find the websites that also have your name on them (after all, if someone is copying your text, shouldn’t they say who wrote it?), type the phrase again in quotations, and AFTER the last quotation mark, type a plus sign (+) and your full name in quotations. It looks something like this in the Google Search box:

“There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group”  + “Karyn Greenstreet”

So What To Do Next?

The longer your text has been on the internet, the more likely someone will copy it. You have two choices:

  1. Ignore it, knowing that that Google frowns on duplicate content, so their sites will be penalized for having the same content as your own site, giving them poor SEO results.
  2. Go after the most egregious thieves, especially those who are direct competitors.  Here’s what to do once you discover your text has been stolen.

Whichever you decide to do, always, always remember to copyright your website with the Federal Copyright office. In the USA, you can find out how to copyright your website at www.copyright.gov. It’s only $45, and the best investment you can make.

If you put a lot of work into the quality of the text on your website, consider creating a Google Alert to notify you when that exact text shows up on someone else’s website. Then you can make a decision what to do about the results. You can also use Copyscape.com to find marauders.

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Category: Internet Marketing, Website Planning
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Dealing with Crazymaker Clients – Part 2

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In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, or mastermind group member – whomever you have a close business relationship with).

Now that you’ve got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential crazymaker client. Sometimes you don’t know you’ve got a crazymaker client until you’re already working with them because they’re good at hiding their crazymaking traits until they’ve won your trust.

I think it’s time to bring in the pros, so I interviewed Wendy Pitts Reeves, a psychotherapist from Maryville, TN about how to deal with crazymakers. She’s been a mental health professional since 1981, and she’s a small business owner. If anyone knows how to deal with the difficult people in your business life, Wendy does.

Your own happiness and the health of your business must be your first priority.

When someone’s repeated behavior causes you concern, you have a right to protect yourself. Remember, you’re looking for patterns of behavior and how that client makes you feel.

Having someone act badly once may be a coincidence or a bad day; when they do it a second and third time, you’ve spotted a crazymaker and you need to handle it.

The Three Basic Steps

  • First, admit to yourself that this is an unhealthy relationship. Trust your gut when something doesn’t feel normal. Check out Part 1 of this article where I talk about some ways to spot a crazymaker client. Speak with your colleagues, mentor or mastermind group to double-check your feelings about the situation and get an outside perspective.
  • Second, give yourself permission to require boundaries in your business and be willing to enforce those boundaries as necessary.
  • Third, ask your client to change their behavior, but don’t expect it to happen. They’ve gotten along for many years with this type of behavior and they’re unlikely to change just because you ask them to. If the relationship is worth saving, it’s worth asking for change.

18 Ways to Deal with Crazymaker Clients

There’s an old saying, “Rewarded behavior is repeated behavior.” Remember that the reward that crazymakers are seeking is a sense of control and power, typically by creating a negative atmosphere and/or making you doubt yourself. If you allow this to happen, you are rewarding this toxic behavior and it will continue.

  1. Put everything in writing. Get them to sign-off on any major decisions, project plans, designs, and task priorities in writing. Wendy Pitts Reeves says, “Set boundaries about what you expect, in writing, and then they can choose to comply or not. Be clear about your policies, procedures, fees, cancellation policies, schedule, and availability.”
  2. Constantly push back to the agreed-upon boundaries. Don’t let them keep bending the rules. Learn to say no. Don’t say yes, just to avoid conflict. Here are several ways to learn how to say no.
  3. Tell them when something is outside the scope of the original project or agreement, and that it will cost them extra (or that you can’t do it).
  4. Set and manage expectations. Tell them what’s going to happen next and how long it will take. If they want to accomplish something in 4 weeks that you know takes 6 months to accomplish, say so.
  5. Remind them what will happen if they break the contract.
  6. Talk to them about their behavior and ask them to change it.
  7. Get them to pay up-front, or in deposits before you do more work for them.
  8. Educate them on the process you use, on unfamiliar vocabulary, on anything that might hinder communication.
  9. Be clear about deadlines, especially when they owe you information or a decision, or they have to take a certain action by a specific date.
  10. Put your fees, price list, and any other financial information in writing, preferably in a contract. Have them sign the contract.
  11. Limit communication to scheduled appointments; don’t answer emails just because your Inbox indicator flashes. If you’ve told them you don’t work evenings and weekend, never answer emails or phone calls from them on evenings or weekends.
  12. If you don’t have it already, get Caller ID on your phone, so you can tell when it’s the crazymaker calling. Let voicemail pick it up.
  13. If you will be out of the office for a day or longer, email them in advance of when you’ll be away and when you will return.
  14. If they twist what was said verbally in a phone call, use email to communicate. At minimum, follow up all phone calls with an email “summary” of key points. Keep all emails, even after the project is over.
  15. Don’t let their crisis become your crisis. If you’ve stated that you are not available for immediate tasks, don’t do an “emergency” task just to please the client; they’ll come to expect this type of behavior from you again and again. If it’s a true emergency and you agree to help them, explain to them what your additional fee is.
  16. Keep asking them what THEY are going to do to resolve the problem. Don’t try to fix everything for them. Help them to create action plans and to implement them. (This is especially true in mastermind groups.)
  17. Ask them what outcomes they want. Make them come up with concrete goals.
  18. If the client doesn’t comply with the rules, if their attitude and behavior is causing problems and they’re not willing to change, let them go. Walk away from the business relationship. It is not worth hanging on to a client who is harming you and your business.

Don’t Get Defensive

Don’t get into an argument with a crazymaker or spend extraordinary amounts of time and energy defending yourself. They seek power, and when you become defensive, you have given them that power. Instead, listen to them, repeat back to them what you’re hearing, but don’t fall into their trap. Do not play their game.

Wendy says, “Stay neutral. Thank them for sharing their comments and thoughts, but don’t get into an argument with them about what’s right or wrong.” Say something like, “It’s interesting that you heard me say X when I really said Y, and I’m a little curious about that,” or ” I notice this certain behavior keeps happening and I’m curious about why you keep doing that.” Not judgmental or critical, just putting it out there. Then pay attention to their reaction. If they’re defensive, you’re not likely to get anywhere; if they’re open and interested, the relationship might be worth saving.

Happier You

A great final tip from Wendy Pitts Reeves: “Seek consultation. Talk to colleagues and friends, your coach or mastermind group, to think out loud about this problem. Someone who has a little distance, someone whose advice you trust and respect. State the facts, state how it makes you feel (you’re already emotionally involved and you can’t see clearly). They can help you be objective and get clarity about blind spots, and can brainstorm about what to do in each situation. Many small business owners work alone and having a group of people who you can connect with around things like this is essential.”

No one wants to think that this will happen to them, yet many, many people emailed me or posted blog comments after Part 1 of this article to say that this had, indeed, happened to them. Keeping your eyes open to people’s behavior and being willing to deal with problems when they arise will make your business a much happier place.

Did you find this blog post helpful? Let me know your thoughts in the comments section below. And if YOU have any suggested ways to deal with crazymakers, I’m all ears!

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Category: Running a Strong & Efficient Business

Happy Leap Year Day!

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If you’re ready to leap ahead in 2012, get the free Business Growth series I developed with Pamela Wilson!

Sign up here and start receiving the audio, quiz, checklist and special reports today. (Yes, it’s free!)

http://leapyearsuccess.com/how-to-have-a-leap-year-sign-up/

Over three weeks, you will:

  • Discover how to make positive changes in your business by simply changing your mindset
  • Get our free All Systems Go checklist to discover where you can systematize your business for maximum efficiency
  • Learn how to spice up your marketing with the right mix of techniques
  • Take our exclusive Delegation Desperation Number quiz, and walk away with a list of tasks you can delegate now
  • Find out how being an optimistic realist will help you approach your business ups and downs with your eyes wide open and a smile on your face
  • Listen in as three fellow entrepreneurs go through the Entrepreneur Hot Seat Hour, and see what a little masterminding does for their businesses

The Business Growth Series is absolutely free, and is delivered directly to your inbox every few days.

http://leapyearsuccess.com/how-to-have-a-leap-year-sign-up/

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Category: Business Reinvention, Business Strategy & Planning, Running a Strong & Efficient Business

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