Bombarded With Reciprocal Link Requests

Posted by on Dec 17 2007

Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, “Hey, great, someone noticed my website!”

But look a little closer and you’ll find that these are link exchange companies that are hired to find reciprocal links for their site. Most of these are sites you’ve never heard of.

A link exchange may seem like a great way to get more traffic to your site. However, one of the key purposes of your website is to build TRUST with your visitors. If you send them to a service or product that you have never tested, you are diminishing the quality of your expertise.

When you put a link on your website, you are in effect saying, “I recommend this person and I trust their work.”

Don’t let your desire for traffic ruin your reputation.

   

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Category: Internet & Social Media Marketing, Website Planning