Self Employed Success

Save 20% on the live teleseminars, audio programs, and ebooks you want!

Whether you’re just getting started in business or are looking to make your business better, we have everything you need to succeed.

This discount good for any audio program, ebook, or upcoming live teleseminar (yes, including the Compass: Your Roadmap to Business Reinvention teleseminar series which begins January 24).

Order online at www.PassionForBusiness.com and use coupon code JANJOY to get your exclusive savings.

See my Shop for all audios and ebooks.

This special offer expires January 23 at midnight, so don’t wait — start shopping now! This discount is for any product or upcoming teleseminar in my Small Business Learning Center. Coupon cannot be applied to previous orders.

Thanks for being a Passion For Business customer!

Come with your ideas and questions, and walk away with a class design of your own!

A good class design allows:

• students to learn with ease
• teachers to speak with skill, comfort and centeredness
• both to build a trusting business relationship which can continue long after the class ends

For many years, I was the International Director of Education for a software company and creating new educational class was what we did, day in and day out. I have studied the structure, process, and psychology of good adult educational design and am happy to share my knowledge with you and to help you create an outstanding class for your own students!

In this 4-week teleclass, you will learn:

• the psychology of how adults learn
• how to design a structured, multidimensional live workshop or teleclass
• how to construct lessons and lesson plans for optimum student learning
• the art of creating powerful exercises
• how to discover the needs of your students
• how to make your lessons interactive so adults won’t be bored
• how to conduct post-class evaluations to give you valuable feedback
• the easy way to convert lessons and exercises from a live class format to a teleclass format (and vice versa)

Come with your ideas and questions, and walk away with a class design of your own, ready to teach!

Two Bonuses!

1. You’ll get access to my private Student Website, where you’ll have even more information on all aspects of designing, great workshops and teleclasses.
2. Personal input from me on your homework assignments…apply what you learn each week, submit it to me, and I’ll review and give comments & feedback.

This 4-week teleclass series begins June 20.

Instructor: Karyn Greenstreet
Registration fee: $169
This class WILL be recorded, so if you miss a session you will be able to download the recordings and listen at your convenience.

For more information and registration:

http://www.passionforbusinesslearning.com/dewt/

Looking forward to hearing from you in class and learning together!

Teleseminar series begins May 18

• How do you attract new members for your mastermind group?
• How do you set your fees for your mastermind group?
• Which marketing techniques work best?

If you have already developed your mastermind group concept and need to do marketing to attract new members, this teleseminar series is for you.

In this 4-week teleclass you will learn how to:

• Set your group membership fees/prices
• Create mastermind group packages that are appealing to your audience
• Determine your ideal mastermind group member so you can target your marketing, saving time and money
• Describe the benefits of mastermind groups to prospective members
• Conduct mastermind group Taster Sessions to introduce mastermind groups to your audience
• Create powerful online and traditional marketing materials to find new members
• Screen participants so you can put the right member in the right group
• Plenty of time to ask YOUR questions about your marketing
• Implement what you learn and submit it to me for review – get another set of eyes on your marketing

This 4-week teleseminar series begins May 18.

I only offer this class once a year, so don’t miss out!

Bonus!

Once you register for this teleclass, you may list your mastermind group for free at The Success Alliance website, which receive 20,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.

For more class details and to register for the 4-week teleseminar series:

http://www.thesuccessalliance.com/market/

I hope to see you in class!

In order to grow your business, you must understand women’s lifestyles and what their specific wants, needs and desires are.

The Marketing To Women teleseminar series can teach you!

Quick Quiz: What’s more important?

1. Learning about how women buy
2. The product or service you are selling

(Hint: the answer is #1.)

Women have power in the marketplace like never before:

• Nearly 80% of the consumer purchases are made or influenced by women.
• 89% of bank accounts are owned by women.

Women want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.

In this teleseminar series, you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women. And by modifying your marketing to encompass women you make your marketing better for all your customers.

In this three-week teleseminar, you will learn about:

• What women buy – and why
• The Number 1 thing you must do in your marketing to women
• The 10 (HUGE) mistakes we make when marketing to women
• The keys to creating a woman-friendly website
• How to market to women without alienating men
• What women want and need from a shopping experience
• How to re-write your marketing text so that it’s inviting to women

Class Details:

Class date:  This 3-week teleseminar begins May 10

Time: 1:00 PM eastern

Registration Fee:  $129 for the 3-week teleseminar series

Class will be recorded, so if you can’t make it live, you can listen to it later at your convenience.

For more details, and to register for this teleseminar series:

http://www.passionforbusiness.com/mtw/

See you in class!

Women shop, and buy, differently than men. So if you market to women, it’s helpful to know what makes them tick when they’re making a buying decision.

Let’s Start with Some Background Information

Did you know that women control over 51% of the corporate buying decisions in America? And women make 80% of all consumer buying decisions, as well.

Women start businesses at 1.5 times the rate of men and women own 40% of the companies in America.

So whether you’re selling to the large corporate market, small biz market or consumer market, women influence a huge amount of that buying.

What Do Women Want?

There have been lots of studies about the psychology of marketing to women, and books and books written on the subject. It’s really fascinating reading, if you have the time to wade through it.

But if you’re a woman reading this article, the fact is that you don’t have the time. You see, the most important psychological point in marketing to women is that they’re busy and time-constrained. (Do you know any woman in your life who has a ton of leisure time? I don’t!) They’re trying to juggle multiple priorities and what they most wish for are ways to save time and have less stress in their lives.

Tips for Marketing to Women

Knowing that time is important to them, you can alter your marketing to be NOT time-intensive. What does that mean?

1. Get to the point. When writing articles, creating videos, drafting sales copy, designing websites, get to the heart of the matter as quickly as possible. Don’t make her wade through a lot of fluff and extraneous detail: she’ll walk away otherwise.
2. Use bullet  points/sub-headings. When writing, use any device that helps her to scan your material quickly. She can then choose which sections of the writing to delve into in more detail.
3. Micro blog. Use social media tools such as Twitter and Facebook to force you to encapsulate your point in 2 or 3 sentences.
4. Be time sensitive. Explain to her how much time and effort it will take to consume/use your product or service. She needs to know what she’s committing to before she’s willing to buy. It’s not just the investment of money that’s important to her, but the investment of time as well.

If you don’t have time to wade through the dozens of books and studies on the topic, consider taking my Marketing To Women teleseminar series starting on May 10. I’ve combed all the material on the psychology of marketing to women and compiled it into a 3-week teleseminar so you can focus on the most important, most applicable parts of this research for your own marketing efforts.