Self Employed Success

Women shop, and buy, differently than men. So if you market to women, it’s helpful to know what makes them tick when they’re making a buying decision.

Let’s Start with Some Background Information

Did you know that women control over 51% of the corporate buying decisions in America? And women make 80% of all consumer buying decisions, as well.

Women start businesses at 1.5 times the rate of men and women own 40% of the companies in America.

So whether you’re selling to the large corporate market, small biz market or consumer market, women influence a huge amount of that buying.

What Do Women Want?

There have been lots of studies about the psychology of marketing to women, and books and books written on the subject. It’s really fascinating reading, if you have the time to wade through it.

But if you’re a woman reading this article, the fact is that you don’t have the time. You see, the most important psychological point in marketing to women is that they’re busy and time-constrained. (Do you know any woman in your life who has a ton of leisure time? I don’t!) They’re trying to juggle multiple priorities and what they most wish for are ways to save time and have less stress in their lives.

Tips for Marketing to Women

Knowing that time is important to them, you can alter your marketing to be NOT time-intensive. What does that mean?

1. Get to the point. When writing articles, creating videos, drafting sales copy, designing websites, get to the heart of the matter as quickly as possible. Don’t make her wade through a lot of fluff and extraneous detail: she’ll walk away otherwise.
2. Use bullet  points/sub-headings. When writing, use any device that helps her to scan your material quickly. She can then choose which sections of the writing to delve into in more detail.
3. Micro blog. Use social media tools such as Twitter and Facebook to force you to encapsulate your point in 2 or 3 sentences.
4. Be time sensitive. Explain to her how much time and effort it will take to consume/use your product or service. She needs to know what she’s committing to before she’s willing to buy. It’s not just the investment of money that’s important to her, but the investment of time as well.

If you don’t have time to wade through the dozens of books and studies on the topic, consider taking my Marketing To Women teleseminar series starting on May 10. I’ve combed all the material on the psychology of marketing to women and compiled it into a 3-week teleseminar so you can focus on the most important, most applicable parts of this research for your own marketing efforts.

People always ask me, “How do you get so much done? You always have new class and new services to offer!”

I have an important business fact that I want to share with you: You don’t have to feel overwhelmed by your business or project planning.

There is a way to create your plans, over and over again, that makes you feel confident and energized that you are moving in the right direction.

Just imagine how wonderful you will feel, knowing you are on the right track!

Class date: April 14, 2011

Time: 1:00 to 2:30 PM eastern (yes, 90 minutes!)

Class will be recorded, so if you can’t make it live, you can listen to it later.

Click here for more details on the One Action Now teleseminar >>>

Adding mastermind groups to your existing service offerings, or simply setting one up for your personal use, will help you grow yourself and your business.

The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion.

Mastermind participants act as catalysts for growth, devil’s advocates and idea-generating colleagues.

If you are new to mastermind groups, this introductory level class is for you.

In this 3-week teleclass series you will learn how to:

• Help people distinguish between a mastermind group, group coaching, and training classes
• Pick what type of people should attend your mastermind group
• Choose to facilitate, participate, or both
• Select your mastermind group’s niche and type
• Decide where to hold meetings
• Determine if your group should be free or paid
• Create meeting agendas
• Prepare for your first meeting
• Write group guidelines
• Choose among basic masterminding techniques
• Determine why mastermind groups fail — and what you can do to ensure the success of your group

Two Bonuses!

1. Once you register for the this teleclass, you may list your mastermind group for free at The Success Alliance website, which receives 20,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.
2. You’ll get access to my private Student Website, where you’ll get sample forms and handouts for your mastermind group.

This teleclass series begins March 10.

Instructor: Karyn Greenstreet
Registration fee: $129

This class WILL be recorded, so if you miss a session you will be able to download the recordings and listen at your convenience.

For more information and registration:

http://www.TheSuccessAlliance.com/start/

I look forward to seeing you in class!

ClassLaunch: Promoting Your Teleseminars, Webinars and Live Classes

Course Overview

Now that you’ve designed your class, you’ve got to fill those seats, right?

(There’s nothing so depressing as having just 2 people sign up for your class. Ugh!)

This class provides you with the step-by-step marketing system I have been using for the past 10 years to fill seats in my live events and teleseminars.

Let me share with you everything I know about marketing your classes to the general public.

Imagine your next live training event, teleseminar or webinar. Imagine it’s filled to the brim with students and there’s a waiting list of people anxious to get into your class! How cool would that be?

I know you can do it, you just need to learn how.

Recently I offered a teleseminar series that filled in 24 hours. I had to turn people away because there was no more room.

In the past 12 months, I’ve attended live training classes where there were 100, 200, 300 people (and more!) in the audience. People DO want to learn from you and they’re actively registering for classes even in a “down” economy.

You Will Learn

In this 3-week teleclass you will learn how to:

• Set your class registration fee
• Determine your target audience
• Write a course description that sells
• Create powerful online and traditional marketing materials
• Build a mailing list
• How to get stellar testimonials
• Selecting the best marketing techniques to reach your audience
• Marketing to pre-sell your seats
• Handle online and offline student registrations and payments

I have been designing and teaching classes for 25 years, and I’ve been running training schools (and filling classes) for 17 years. Let me share my secrets of getting butts in seats with you.

Please note (really important stuff): This class is geared towards the business owner who is marketing their classes to the general public and/or their own targeted audience. This class is NOT for business owners wanting to market their training services to the corporate buyer.

What Students Say About Karyn’s Classes

I wanted to congratulate you and thank you for offering us this amazing teleconference. I believe this has been the best one I have attended so far. You are so generous and positive, your comments and website are of amazing support. I have already mentioned you as a reference in my marketing coaching teleclass, and some people backed me up on the fact that, Karyn, you are amazing.

—Geraldine Morel
Business Performance Coach

Great class! Lots of information structured to develop your marketing plan as you learn while getting your questions and concerns answered by an expert!

—Nancy Wells
Heirloom & Couture

Length of Workshop

Class begins February 23, 2011

This teleseminar series meets one hour each week, for three weeks.

February 23
March 2
March 9

All teleclasses are 1:00 PM – 2:00 PM eastern

Format

This workshop is offered via live teleseminar format with an instructor.

Teleseminars are live workshops that are given over the telephone, where you can interact with the instructor and the other students. Teleseminars are a great way to learn, because you can learn from the convenience of your home or office.

The live teleseminar sessions will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class date. For instance, if a class is held on a Tuesday, the recording will be available for downloading on Tuesday afternoon or Wednesday morning.

About The Instructor

Hi, I’m Karyn Greenstreet, a small business coach and self-employment expert. I have owned five businesses since 1981 and I love to share my knowledge and experience with you.

I have been designing and teaching classes for 25 years and have taught over 250,000 students worldwide. I look forward to seeing you in class!

Registration Fees (In US Dollars)

$169.00 for the three-week teleclass series

How To Register

For all the class details and to register:

http://www.passionforbusiness.com/classlaunch

See you in class!

Why and how a Brilliant White Paper™ can help you leverage your marketing message, draw more clients into your business, and stand you out in 2011!

With Karyn Greenstreet and guest expert Stefanie Frank of White Papers for Entrepreneurs

January 10, 2011
1:00 – 2:00 PM (Eastern Time)

Teleseminar Description:

Authentic entrepreneurs realize that you simply cannot market any other way but through your authentic self.  It means that you simply cannot write about pain points, problems, pepper your prose with buzzwords, and call it good. There is a better, more effective, profound, engaging, money generating way to write.

In this free teleclass, you will learn:

• A framework to create your own Brilliant White Paper™ — this is the core of Initiative Based Writing™ and is quite simply the best free report your ideal readers have ever read – and the most leverage-able marketing tool out there
• 3 Pillars of Initiative Based Writing – you won’t want to write any piece of marketing copy without these!

Class will be recorded, so if you can’t attend live, sign up anyway!

To register:

http://www.passionforbusiness.com/freeteleclass/

See you there!