Archive for the 'Creating, Marketing & Teaching Classes' Category

What Guitar Class Taught Me About Teaching

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I just got back from my very first guitar lesson – FUN! And here’s what I learned for all of you who are teachers out there.

I have a renewed commitment to my students to help make my business and marketing strategy classes simple to understand. I’ve been a marketing teacher for 15 years and I’d forgotten what it’s like to be a student to a brand-new topic or set of ideas: it’s a little confusing and overwhelming at first.

I know that I’ll understand this finger position, fret and string combo thingie eventually, but after my first lesson I’m feeling like I have a TON of practicing to do. Even doing scales will be a challenge. She also taught me 4 simple chords and I’m figuring if I don’t practice them right away, I’ll forget how to do them. But over time, I’m convinced this will become second-nature to me and I’ll absorb this new material into the muscle-memory of my fingers.

I can tell you this: the next time I’m teaching one of my marketing teleclasses, or any topic that’s really new to my students, I’m going to have complete empathy with them. Things that come easily to me because I’ve been doing them since the early 1980s will not come easily to my students the first time they hear about it, or the first few times they practice it.

But like my guitar teacher, I’m going to (strongly) encourage my students to practice, practice, practice between class sessions. It’s not enough for me to just go to my weekly lesson, learn my chords, and not pick up the guitar until the next lesson. So I’ll be adding MORE exercises and action items into my classes for my students, and encouraging MORE in-class discussion, to help solidify new topics into their everyday business lives.

Plus I’ll tell them, “I’m a student, too. I know it can be overwhelming. I’ll try to give it to you in simple, bit-sized chunks of practical topics. And I’m asking you to tell me if you don’t understand something, or if you don’t know how to apply it to your real-world business.”

In this way, we can all be students together, joyfully exploring new terrain, and having fun while taking the journey. 🙂

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Category: Creating, Marketing & Teaching Classes

Repeat After Me: Competition Is Good

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No! No! No!

I got an email from a student the other day who said she wasn’t going to launch her class because she found out that a competitor had a similar new class.

Do not give up on your dream just because someone else has a twin idea.

There’s even a word for it: Zeitgeist. It means that the culture and climate of the times often produces ideas that are in alignment with each other. Time and again I have seen two or three products come on the market at the exact same time that eerily resemble each other. No one “stole” the idea from the others; it was just the right idea and the right time — for more than one person.

There is abundance all around us. You will draw the right students to your class not just because of WHAT you teach, but WHO the teacher is (that’s you!).

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Category: Creating, Marketing & Teaching Classes, Marketing

Break the Glass Ceiling of Earnings

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Remember the “Rule of the Glass Entrepreneurial Ceiling”: 

If you work one-on-one with clients billable by the hour, you will eventually run out of hours to offer clients, thereby limiting your income.

Ask yourself: “How can I work with groups of clients, or offer products and classes to many people, so that my income is not limited by the number of available hours in a week?”

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Category: Creating, Marketing & Teaching Classes, Running a Strong & Efficient Business

Quick Webinars

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Teleseminar guestDo you feel like can you can’t teach a webinar because you’re not an expert on the topic?

Or perhaps you don’t have time to put together an hour’s worth of material for a webinar?

Don’t worry! There are plenty of experts out there who you can interview in a webinar. Here’s how you do it:

  1. Decide what topic you’ll present in the webinar.
  2. Find an expert who is BOTH qualified to talk about the subject and has good class leading skills. (If you’re unsure about whether they can perform well on a webinar, ask to watch a recording of a recent webinar where they presented.) You can have more than one expert on a call, but I wouldn’t recommend more than 2 experts on a call because it become confusing to the listener.
  3. Decide up-front if the experts will be allowed to market their products or services on the call. If yes, decide on how many minutes they’ll have to do so. My opinion is that a webinar should be 99% education and only 1% marketing. (No one likes to listen to a “SALESinar” where the expert drones on and on about their products.)
  4. Come up with a list of interview questions. Since the experts are most likely to know the best interview questions, collaborate with the experts to come up with a good list.
  5. Schedule the webinar and invite your mailing list. You can ask the experts to invite people from their list as well.
  6. Hold the webinar and make sure you record it. Some attendees can’t attend the live webinar, but they will be able to watch to the recording later.
  7. Edit the recording and put it on your website.Inform your mailing list (and the experts’ mailing list) that the recording is now available.

It’s that easy!

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes
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Teleseminars: What Are They and How Can They Benefit You?

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What is a Teleseminar?

A teleseminar is a class, workshop or lecture delivered over the telephone. It gives students access to training materials they might not be able to find in their local community, and allows them to learn new material without having to travel.

The teacher is usually called a teleclass leader or teleseminar leader. Their job is to create and foster a learning environment where people feel free to ask questions, share ideas and challenges, and discuss the class materials. While some people have a natural ability to teach via telephone, many people find that attending a teleclass leader training program helps them learn specific techniques for phone-based training.

How do Teleseminars Work?

The teacher and students meet via a teleconference line (also known as a telebridge line). As you can imagine, chaos might reign with so many people on a teleconference line, so generally-accepted teleclass etiquette guidelines have been created to help foster the conversation without people talking over each other.

Teleseminars can be a one-time event, where everyone meets on the phone for one hour, or an ongoing series, where everyone meets once a week for several weeks or even months. The more sophisticated the topic and the more in-depth the training agenda, the longer students meet with the teacher. Often during series-style teleseminars, the teacher will assign homework to be completed between class meetings. This helps the student to apply what they learned that week to a real-world situation or project.

Read the full article, All About Teleseminars – Should You Offer Them…


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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes
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What To Look For in a Digital Recorder

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Many people have asked me how I record my teleclasses. I use a digital recorder, connected to my telephone line. Some teleconference companies will allow you to record your call through their service. However, since I also record all my live speeches and workshops, a digital recorder was the way to go for me.

As for digital recorders, I have an Olympus DS-40. Here’s what to look for when buying a digital recorder:

1. That the recorder can be connected to your PC for downloading files easily. I’m not sure if they work with a Mac, so if you have a Mac, you’ll have to research the options available here.

2. Removable storage. This means the recordings are stored on a flash card. By having removable storage you can always buy more flash cards to store more audio if you’re going to record a one- or two-day live workshop (where you can’t get back to your PC to download the recording then remove it off the flash card).

3. That it can store files in MP3 format. This way, you don’t have to do a lot of fiddling with file conversions: MP3 can be uploaded “as is” to your website.

4. That it has both a SP (standard play) and an LP (long play) mode. SP modes give you higher quality audio recording, but reduced the length of available recording because the file size is larger.

5. Long record times: If you’re teaching a full day, 8-hour live workshop, you need to know that your recorder can record the whole day in SP mode.

6. It must have a microphone jack so that you can plug it into your telephone.

Good luck in your search!

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