Archive for the 'Start and Run a Mastermind Group' Category

Releasing Judgment and Asking For Help

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A colleague sent me this email last year, and I wanted to share it with you, because it affects all small business owners:

“I’ve purchased some of your material and taken a course on masterminding and still haven’t moved forward with creating a mastermind group.

I’ve recognized that part of my problem is moving past my desire for perfectionism and subsequent embarrasement for not “being more busy and effective.” In other words I don’t know how to build a team of people (such as yourself) that can help me till I get into a rhythm.

I am often afraid to ask for help because as a Life Coach who has been building a business for over 2 years, I should have done this by now. My guilt, frustration and embarrassment only continue to keep me in hiding.”

Here’s the answer I sent back to him:

First, let me assure you that I know exactly where you’re coming from. Would it help you to know that the very nature of a small business owner causes these sorts of feelings? You’re not alone. Lots of life coaches (and all small business owners) have these same feelings and situations.

Perhaps you’re putting the cart before the horse? Maybe you will “get into rhythm” by being part of mastermind group yourself first, instead of waiting to be in rhythm THEN starting a mastermind group. A mastermind group, or a coach, will help you to discover where you’re self-sabotaging yourself, help you set a do-able action plan, and help you to be accountable to moving forward. Plus a mastermind group can help you come up with really creative ideas to solve problems, challenges and indecision…ideas you might not have thought of on your own.

Do you know other small biz owners, or other life coaches, who might want to be part of a mastermind group? You could start a free group where you are a member, first, to get the ball rolling.

Another option, of course, is for you to hire your own coach, someone who will not judge you or say “you should be farther along,” but instead someone who supports you and wants only success for you. Are you willing to give up your guilt and frustration, get unstuck, and really move forward? Okay, okay, maybe not “give up guilt and frustration,” but make friends with them and USE them to empower you and put you into progressive action?

I was at a Jack Canfield seminar last month. He said, “If you really want personal growth in your life, do three things: get married, have children, and start your own business.” He wasn’t kidding. Starting your own business will push every button you have. But you will grow in tremendous ways, and as a life coach, you will also help others at the same time.


I strongly encourage everyone to be part of a mastermind group. You can look here to find a mastermind group, and if there’s not one already available which meets your needs, start a mastermind group yourself.

I’ve created a free, simple, step-by-step ebook on how to start your own mastermind group which will get you on the right path.

If you prefer some personalized, one-on-one attention, find a small business coach (like me!) to help you. I’ve written an article on what you should consider when selecting a small business coach, a checklist for things to look for. Finding a small business coach that fits your needs and personality is very important, so think about what you want to work on with a coach and what personality types you get along with best.

Stop judging yourself, and get the help and support you need to create the business you’re dreaming of.

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Category: Business Strategy & Planning, Start and Run a Mastermind Group

Mastermind Group Articles

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I’ve posted nine articles about mastermind groups on The Success Alliance website:

  • Why Mastermind Group Guidelines Matter
  • Getting Your Group to Set and Keep Goals
  • Inviting Guest Speakers to Your Group
  • Great Books for Mastermind Groups to Read Together
  • 10 Reasons Why Mastermind Groups Fail
  • Staying Connected Between Mastermind Meetings
  • Start With a Core Group Then Build From There
  • How Many Members Should Be In a Mastermind Group?
  •  Mastermind For 90 Days

I hope you enjoy these articles and find them helpful with your own mastermind group!


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Category: Start and Run a Mastermind Group

How Many Members Should Be in Mastermind Groups?

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Getting the optimal number of mastermind group members is an important decision. I’ve been running mastermind groups for over 20 years and I’ve seen groups of all sizes.

There are some questions you need to ask yourself before deciding how many members should be in your mastermind group:

  1. How much total time is available at each meeting? Meetings need to have a begin and end time, and many meetings that run over 90 minutes can run out of steam without frequent breaks. Yet breaks also cause interruption of the energy levels. First decide how long each meeting will be, then go on to Question 2.
  2. How much time should each member get to be in the “hot seat” to talk about their problem, challenge or decision? Members need time to first verbalize their situation before masterminding can begin in earnest. Some members are quick and can sum it up in five minutes or less. Others need 10-15 minutes just to set the stage. THEN you need time to mastermind after that. We did an experiment in one of my mastermind group meetings recently: we had a non-timed meeting, just to see what would naturally occur. Thirty minutes per member was our average time for each hot seat.
  3. What other items are on your agenda? Remember that your meeting typically includes some sort of opening and closing, as well as possible guest speakers, training or other events. Allow time for those in your agenda, then plan accordingly.

In my mastermind groups, I tend to look for 5-8 members per group. Less than four and the energy level can drop (though I know several very successful mastermind groups with three members in them!), and more than eight members will probably cause you to run out of time. However, if you’re doing half-day or full-day meetings, you may be able to include more members.

Want to learn how to start a mastermind group? Click here to get my free video tutorial on how to start a mastermind group of your own.


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Category: Start and Run a Mastermind Group

My NEW Mastermind Groups Video

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Is a mastermind group right for you?

My NEW Mastermind Groups promo video on YouTube can help answer those questions. We filmed in in August, then did a lot of brainstorming about what to include. I think the video folks did a great job! What do you think?

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Category: Internet & Social Media Marketing, Start and Run a Mastermind Group

Videos of Napoleon Hill’s TV Series

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Napoleon Hill was the first person to coin the phrase “master mind alliance,” a group of peers who worked together to create success for each other. His principles of success found in his books are timeless, and a must-read for anyone looking for personal or professional development.

In the 1960s, Napoleon Hill, author of “Think And Grow Rich” appeared on a series of television shows, talking about his principles of success. Even thought Think and Grow Rich as first published in 1937, the ideas are as fresh today as they were then. (Truth is eternal, eh?) You’ll find these TV shows on YouTube and on Netflix.


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Category: Start and Run a Mastermind Group

Graphics Matter in Marketing

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I did an interesting test over the past few months, with astonishing results.

I sell an ebook about mastermind groups on three of my sites. I’ve been tracking the sales results for 4 years, across three different sites. Conversion rates (the percent of people who purchase as compared to the total number who view the page) ranges from 2% to 14%, depending on which site.

A second edition of the ebook was launched this year, and on each site I used this book cover graphic, with the “second edition” graphic on it:


Six weeks ago, I ran a test, removing the current book cover graphic and replacing it with the exact same book cover, but WITHOUT the “second edition” graphic on it, like this:


An amazing thing happened: conversion rates FELL by 75% using the plain book cover without the “second edition” graphic.

I did not change the book cover graphic on the other two sites, and their conversion rates remained stable.

Conclusion: People who visited the article page felt more trust when an ebook was in it’s 2nd edition, deducing that an ebook that had been updated was a popular ebook that contained up-to-date information.

As we know, trust is a key element in marketing, especially ecommerce. What are you doing to instill trust in your site visitors?

You can see the new graphic in place in the article, here:

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Category: Internet & Social Media Marketing, Marketing, Start and Run a Mastermind Group

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