Self Employed Success

Teleseminar series begins May 18

• How do you attract new members for your mastermind group?
• How do you set your fees for your mastermind group?
• Which marketing techniques work best?

If you have already developed your mastermind group concept and need to do marketing to attract new members, this teleseminar series is for you.

In this 4-week teleclass you will learn how to:

• Set your group membership fees/prices
• Create mastermind group packages that are appealing to your audience
• Determine your ideal mastermind group member so you can target your marketing, saving time and money
• Describe the benefits of mastermind groups to prospective members
• Conduct mastermind group Taster Sessions to introduce mastermind groups to your audience
• Create powerful online and traditional marketing materials to find new members
• Screen participants so you can put the right member in the right group
• Plenty of time to ask YOUR questions about your marketing
• Implement what you learn and submit it to me for review – get another set of eyes on your marketing

This 4-week teleseminar series begins May 18.

I only offer this class once a year, so don’t miss out!

Bonus!

Once you register for this teleclass, you may list your mastermind group for free at The Success Alliance website, which receive 20,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.

For more class details and to register for the 4-week teleseminar series:

http://www.thesuccessalliance.com/market/

I hope to see you in class!

When I looked at my business transformations over the past five years, I quickly came to one daring insight: when I tried to copy other people’s business model, I got mediocre results. When I stepped outside of my own comfort zone (as well as what my industry says businesses “should” look like) and created my own business model, business soared!

Tom Volkar says, “Herd mentality works best for the lead bull. If you base your decisions on what others are doing then at best you’ll create a poor imitation of what has worked well for them.”

Transform Your Business by Zigging

You’ve got to be willing to zig when everyone else in your industry zags. What does this mean in practical terms?

• If everyone in your industry sells their service by the hour, sell your service in a monthly package.
• If everyone in your industry has a membership site, create a pay-per-use system instead.
• If everyone in your industry has an email newsletter, offer a weekly audio postcard.
• If everyone in your industry offers webinars, create live events instead.
• If everyone in your industry sells to homeowners, sell to commercial building owners, apartment renters or vacation home owners.

…and the list goes on and on! There are a million big Zigs and small Zigs you can do.

You cannot stand out from the crowd by following the crowd. W. Chan Kim writes in Blue Ocean Strategy, “Companies try to outperform their rivals to grab a greater share of the existing demand. As the market space gets crowded, prospects for profits and growth are reduced.”

So instead of trying to compete in a crowded marketplace, find an untapped marketplace by going after an entirely new set of customers or offering a unique blend of products and services that rise you head and shoulders above your competition.

Not Creative? Ha! Impossible!

Ah, but what if the reason you don’t Zig is because you can’t come up with creative ideas? Well, stop trying to do it on your own! Join a mastermind group, brainstorm with friends, hire a mentor. We are all creative beings, solving dozens of problems a day in creative ways.

If you need a kick-start to come up with creative Zigs, find others who will spark your ingenuity. Find a mastermind group or accountability partner that will help you brainstorm ideas.

Don’t Know How?

There’s nothing you can’t learn how to do.

If your excuse for not zigging is because you don’t know how to implement your creative idea, you’ll sabotage your success for sure. Find a book, take a class, talk to colleagues, interview an expert, hire someone who knows how to do it — find a way to learn what you need to learn in order to implement your Zig Idea.

Whatever you do, set your own rules for the game. Don’t let others define what your business looks like.

Adding mastermind groups to your existing service offerings, or simply setting one up for your personal use, will help you grow yourself and your business.

The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion.

Mastermind participants act as catalysts for growth, devil’s advocates and idea-generating colleagues.

If you are new to mastermind groups, this introductory level class is for you.

In this 3-week teleclass series you will learn how to:

• Help people distinguish between a mastermind group, group coaching, and training classes
• Pick what type of people should attend your mastermind group
• Choose to facilitate, participate, or both
• Select your mastermind group’s niche and type
• Decide where to hold meetings
• Determine if your group should be free or paid
• Create meeting agendas
• Prepare for your first meeting
• Write group guidelines
• Choose among basic masterminding techniques
• Determine why mastermind groups fail — and what you can do to ensure the success of your group

Two Bonuses!

1. Once you register for the this teleclass, you may list your mastermind group for free at The Success Alliance website, which receives 20,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.
2. You’ll get access to my private Student Website, where you’ll get sample forms and handouts for your mastermind group.

This teleclass series begins March 10.

Instructor: Karyn Greenstreet
Registration fee: $129

This class WILL be recorded, so if you miss a session you will be able to download the recordings and listen at your convenience.

For more information and registration:

http://www.TheSuccessAlliance.com/start/

I look forward to seeing you in class!

Need to learn how to market your mastermind group? This three-week teleclass series begins May 11

Only TWO SEATS Left!

In this 3-week teleclass you will learn how to:

• Set your group membership fees/prices
• Create mastermind group packages
• Bundle your mastermind group into a program
• Determine your target member
• Describe the benefits of mastermind groups to prospective members
• Conduct mastermind group marketing “taster” sessions
• Create powerful online and traditional marketing materials to find new members
• Screen participants
• Choose how to communicate between mastermind sessions
• Handle online and offline group registrations and payments
• Find and use teleconference systems for virtual meetings

Find out more about this class:

http://www.thesuccessalliance.com/market/

A colleague sent me this email last year, and I wanted to share it with you, because it affects all small business owners:

“I’ve purchased some of your material and taken a course on masterminding and still haven’t moved forward with creating a mastermind group.

I’ve recognized that part of my problem is moving past my desire for perfectionism and subsequent embarrasement for not “being more busy and effective.” In other words I don’t know how to build a team of people (such as yourself) that can help me till I get into a rhythm.

I am often afraid to ask for help because as a Life Coach who has been building a business for over 2 years, I should have done this by now. My guilt, frustration and embarrassment only continue to keep me in hiding.”

Here’s the answer I sent back to him:

First, let me assure you that I know exactly where you’re coming from. Would it help you to know that the very nature of a small business owner causes these sorts of feelings? You’re not alone. Lots of life coaches (and all small business owners) have these same feelings and situations.

Perhaps you’re putting the cart before the horse? Maybe you will “get into rhythm” by being part of mastermind group yourself first, instead of waiting to be in rhythm THEN starting a mastermind group. A mastermind group, or a coach, will help you to discover where you’re self-sabotaging yourself, help you set a do-able action plan, and help you to be accountable to moving forward. Plus a mastermind group can help you come up with really creative ideas to solve problems, challenges and indecision…ideas you might not have thought of on your own.

Do you know other small biz owners, or other life coaches, who might want to be part of a mastermind group? You could start a free group where you are a member, first, to get the ball rolling.

Another option, of course, is for you to hire your own coach, someone who will not judge you or say “you should be farther along,” but instead someone who supports you and wants only success for you. Are you willing to give up your guilt and frustration, get unstuck, and really move forward? Okay, okay, maybe not “give up guilt and frustration,” but make friends with them and USE them to empower you and put you into progressive action?

I was at a Jack Canfield seminar last month. He said, “If you really want personal growth in your life, do three things: get married, have children, and start your own business.” He wasn’t kidding. Starting your own business will push every button you have. But you will grow in tremendous ways, and as a life coach, you will also help others at the same time.

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I strongly encourage everyone to be part of a mastermind group. You can look here to find a mastermind group, and if there’s not one already available which meets your needs, start a mastermind group yourself.

I have a free, simple, step-by-step ebook on how to start your own mastermind group which will get you on the right path.

If you prefer some personalized, one-on-one attention, find a small business coach (like me!) to help you. I’ve written an article on what you should consider when selecting a small business coach, a checklist for things to look for. Finding a small business coach that fits your needs and personality is very important, so think about what you want to work on with a coach and what personality types you get along with best.

Stop judging yourself, and get the help and support you need to create the business you’re dreaming of.