Self Employed Success

I did an interesting test over the past few months, with astonishing results.

I sell an ebook about mastermind groups on three of my sites. I’ve been tracking the sales results for 4 years, across three different sites. Conversion rates (the percent of people who purchase as compared to the total number who view the page) ranges from 2% to 14%, depending on which site.

A second edition of the ebook was launched this year, and on each site I used this book cover graphic, with the “second edition” graphic on it:

Six weeks ago, I ran a test, removing the current book cover graphic and replacing it with the exact same book cover, but WITHOUT the “second edition” graphic on it, like this:

An amazing thing happened: conversion rates FELL by 75% using the plain book cover without the “second edition” graphic.

I did not change the book cover graphic on the other two sites, and their conversion rates remained stable.

Conclusion: People who visited the article page felt more trust when an ebook was in it’s 2nd edition, deducing that an ebook that had been updated was a popular ebook that contained up-to-date information.

As we know, trust is a key element in marketing, especially ecommerce. What are you doing to instill trust in your site visitors?

You can see the new graphic in place in the article, here:

http://www.passionforbusiness.com/articles/mastermind-group.htm

I just created a new “fan page” on Facebook for The Success Alliance.

Here’s an online space where Mastermind Group Facilitators can gather and share, and learn tips and techniques for starting and running their mastermind groups:

http://www.facebook.com/mastermindgroup

I’ve posted nine new articles about mastermind groups on The Success Alliance website:

• Why Mastermind Group Guidelines Matter
• Getting Your Group to Set and Keep Goals
• Inviting Guest Speakers to Your Group
• Great Books for Mastermind Groups to Read Together
• 10 Reasons Why Mastermind Groups Fail
• Staying Connected Between Mastermind Meetings
• Start With a Core Group Then Build From There
• How Many Members Should Be In a Mastermind Group?
•  Mastermind For 90 Days

I hope you enjoy these articles and find them helpful with your own mastermind group!

http://www.thesuccessalliance.com/articles.html

Mastermind groups are a great way to get the support and brainstorming you need to be successful in your personal and business life. We have created a Mastermind Group Finder so that you can research all the free and fee mastermind groups looking for new members.

Read our description of what a Mastermind Group is and is not, so that you can be sure these types of groups are right for you.

Creating your own mastermind group, whether for your own participation or as a for-profit service that you offer to others, will help you to grow your business. There are many factors that impact the success of your mastermind group, but one of the most important is the selection of the participants. Who do you want to be part of your dream team?

Read the rest of the article.