Market research means:
1. Finding out if there is an audience for your existing product or service
2. Finding out what your audience wants and needs before creating a product or service
3. Finding out what your audience values about what you offer
Last year I had a guest on my Self Employed Success audio series, Doreen Amatelli, who spoke for an hour on how you can do your own market research. Doreen is a professional market researcher, so she knows her stuff!
You can listen to (or download) the audio here:
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Category: Marketing, Podcasts, Running a Strong & Efficient Business