Comments on: “Ground Truth” and the Importance of Market Research http://www.passionforbusiness.com/blog/ground-truth-and-the-importance-of-market-research/ Practical tips for small biz owners Sun, 22 Jan 2012 23:19:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ragu http://www.passionforbusiness.com/blog/ground-truth-and-the-importance-of-market-research/comment-page-1/#comment-19359 Ragu Fri, 26 Nov 2010 09:28:47 +0000 http://paulag.wordpress.com/2005/12/10/%e2%80%9cground-truth%e2%80%9d-and-the-importance-of-market-research/#comment-19359 Market research may look very abstract when we start..But if it is done with dilligence, it will help a lot.. Nice post.Thanks Karyn Market research may look very abstract when we start..But if it is done with dilligence, it will help a lot..

Nice post.Thanks Karyn

]]> By: Marci http://www.passionforbusiness.com/blog/ground-truth-and-the-importance-of-market-research/comment-page-1/#comment-18834 Marci Sat, 13 Nov 2010 20:25:42 +0000 http://paulag.wordpress.com/2005/12/10/%e2%80%9cground-truth%e2%80%9d-and-the-importance-of-market-research/#comment-18834 Thanks Karyn, I have also made the offer to my mailing list/new clients. One interested person may not be enough for me to keep offering it. Thanks Karyn, I have also made the offer to my mailing list/new clients. One interested person may not be enough for me to keep offering it.

]]> By: Karyn Greenstreet http://www.passionforbusiness.com/blog/ground-truth-and-the-importance-of-market-research/comment-page-1/#comment-18791 Karyn Greenstreet Fri, 12 Nov 2010 12:43:55 +0000 http://paulag.wordpress.com/2005/12/10/%e2%80%9cground-truth%e2%80%9d-and-the-importance-of-market-research/#comment-18791 Marci, I think the question isn't "how long" but "how many." If you run your poll for 2 months and only get 2 replies, it means only one of two things: people weren't interested in taking your poll (as in 'I don't like to take polls or surveys ever'), or people weren't interested in the topic of your poll (as in 'I'm not interested in online counseling'). I'd take another look at your poll to see if you're offering a good sample of questions from a wide range of possible responses. Then I'd try to get as many people to know about the poll as possible so that you have at least 20-40 results (100 would be better). Because even if 100 people say "I love the idea of online counseling," that's NOT the same thing as them actually purchasing online counseling sessions. The problem with polls and surveys is that you're asking someone about making a future decision from a present-day viewpoint. The only true test is to MAKE THE OFFER and see who takes you up on it. A poll can help you to decide whether to bother making the offer or not. Marci, I think the question isn’t “how long” but “how many.” If you run your poll for 2 months and only get 2 replies, it means only one of two things: people weren’t interested in taking your poll (as in ‘I don’t like to take polls or surveys ever’), or people weren’t interested in the topic of your poll (as in ‘I’m not interested in online counseling’). I’d take another look at your poll to see if you’re offering a good sample of questions from a wide range of possible responses. Then I’d try to get as many people to know about the poll as possible so that you have at least 20-40 results (100 would be better). Because even if 100 people say “I love the idea of online counseling,” that’s NOT the same thing as them actually purchasing online counseling sessions. The problem with polls and surveys is that you’re asking someone about making a future decision from a present-day viewpoint. The only true test is to MAKE THE OFFER and see who takes you up on it. A poll can help you to decide whether to bother making the offer or not.

]]> By: Marci http://www.passionforbusiness.com/blog/ground-truth-and-the-importance-of-market-research/comment-page-1/#comment-18774 Marci Fri, 12 Nov 2010 00:53:44 +0000 http://paulag.wordpress.com/2005/12/10/%e2%80%9cground-truth%e2%80%9d-and-the-importance-of-market-research/#comment-18774 I'm not sure if this is marketing research, but I made a simple poll on my blog to gather data from current/future clients as to whether or not they'd be interested in online counseling sessions. I signed up for a secure interface for a free trial to use online meeting rooms. Now, I'm offering free half sessions to see if I have any interested folks. No bites yet, so good I always have my local practice. How long should would gather info to get a thorough, objective view? I’m not sure if this is marketing research, but I made a simple poll on my blog to gather data from current/future clients as to whether or not they’d be interested in online counseling sessions. I signed up for a secure interface for a free trial to use online meeting rooms. Now, I’m offering free half sessions to see if I have any interested folks. No bites yet, so good I always have my local practice.

How long should would gather info to get a thorough, objective view?

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