Your pricing strategy should reflect your worth and what the market will bear for your skill level and type of service.
Research the average fees for your type of business so that you know your prices are in line with expectation. If you can’t get competitor pricing information, try Brenner Books. If your experience warrants it, increase your pricing to reflect your higher skills, knowledge and experience. If you’re not sure how to create a pricing strategy, research it online or talk with a small business consultant or mentor.
If you know you need to raise your fees but don’t know how, or you’re feeling uncomfortable doing so, read my article How To Raise Your Fees.
Category: Business Strategy & Planning