Meeting Great People

Posted by on Jan 13 2009

This weekend, I had the pleasure to speak at the NSA Mid-Atlantic chapter’s full day internet marketing intensive in Philadelphia. What a great way to meet other small business owners, learn new information, and share ideas!

Tom Gray was the keynote speaker, and gave a wonderful overview of Web 2.0 marketing. Other speakers included Rick (“don’t call me Richard”) Simmons, Sally Witt and Steve Coscia. They spoke about how they have promoted their own businesses with techniques ranging from blogging to social media (Twitter, Facebook, LinkedIn) to selling products on the internet. I gave two presentation on driving traffic to your site through search engine optimization (free search engine ranking techniques) and online ads with Adwords (paid search placement).

During the panel discussion at the end of the day, the audience asked us many questions. One of the most important points to come out during that discussion is that internet marketing (happily) is not a one-size-fits-all marketing tactic. There are so many ways to use internet marketing and social media marketing, you get to choose which ones fit your style and fit your audience. AND you don’t have to be a techie to partiicpate!

Going to one of these full-day events is a great way to meet people! But if there aren’t events like this close to you, remember that you can meet great people online through LinkedIn, Facebook and your blog. In 2009, all business and all marketing is about “making connections” … and internet marketing and social media lets you make them with ease.


2 comments for now

2 Responses to “Meeting Great People”

  1. Paul GillardNo Gravatar


    Your session on saturday was very informative. I spent most of the weekend reading up on SEO and how it can be used to drive more business to our website. Your insights were greatly appreciated and changed my opinions about how to best manage our web presence. Who knew leaving a web “footprint” was so important to search engine results!

    13 Jan 2009 at 11:34 am

  2. Karyn GreenstreetNo Gravatar

    I’m glad you found it helpful, Paul. I’ve been doing SEO for many years now for my own sites, and here are the concrete results I’m getting from it: 5-10 prospects per week via email and phone, 1000 new subscribers to my newsletter each year, and 300 new students each year. I think driving traffic to your website through SEO (as well as some other important internet marketing techniques) is well worth the investment of time/money. Of course, you have to have a website that “converts” all that traffic, eh? 🙂


    13 Jan 2009 at 12:15 pm

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