According to an article in this week’s Time Magazine, people aged 50 and older are jumping on the Internet at ever increasing rates. For instance, in 2002 only 38% of adults over 50 were on the internet. Recently that number has shot up to 54% and the numbers are growing!
Long have my clients lamented that internet marketing wasn’t working if their target audience was over 50. Sounds like a change is in the air! If you’ve been putting off internet marketing because you think your audience isn’t “wired,” now is the time to put internet marketing back into your marketing plan.
Don’t have a marketing plan or don’t know how to create one? Join me for my six-week Marketing Plan teleclass
Begins February 26
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Category: Internet & Social Media Marketing