http://www.passionforbusiness.com/blog/problemwithniches/ Practical tips for small biz owners Sun, 22 Jan 2012 23:19:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.passionforbusiness.com/blog/problemwithniches/comment-page-1/#comment-11358 Karyn Greenstreet Wed, 17 Feb 2010 14:36:19 +0000 http://www.passionforbusiness.com/blog/?p=1204#comment-11358 That's a great point, Kim. And when you're out giving speeches, teaching classes, writing about your topic, or networking, tell stories of clients who were hyper-ambitious and stressed and how coaching helped them. You can put a lot into your marketing messages through stories. That’s a great point, Kim. And when you’re out giving speeches, teaching classes, writing about your topic, or networking, tell stories of clients who were hyper-ambitious and stressed and how coaching helped them. You can put a lot into your marketing messages through stories.

]]> http://www.passionforbusiness.com/blog/problemwithniches/comment-page-1/#comment-11357 Karyn Greenstreet Wed, 17 Feb 2010 14:34:50 +0000 http://www.passionforbusiness.com/blog/?p=1204#comment-11357 Laurie, that's exactly how I started my coaching business. Waaaaay before I was a small business coach, I was a life coach. Over a five year period, I realized that who I was really attracting to my business were self-employed small business owners, and that not only did they want coaching, they wanted advice/consulting/mentoring as well. So in 2001, I narrowed my niche to work with only the self-employed. Looking for trends of who is coming to you will help to define your niche. Laurie, that’s exactly how I started my coaching business. Waaaaay before I was a small business coach, I was a life coach. Over a five year period, I realized that who I was really attracting to my business were self-employed small business owners, and that not only did they want coaching, they wanted advice/consulting/mentoring as well. So in 2001, I narrowed my niche to work with only the self-employed. Looking for trends of who is coming to you will help to define your niche.

]]> http://www.passionforbusiness.com/blog/problemwithniches/comment-page-1/#comment-11356 Karyn Greenstreet Wed, 17 Feb 2010 14:32:59 +0000 http://www.passionforbusiness.com/blog/?p=1204#comment-11356 I agree, Lee. Sometimes we create niches that are so tiny and narrow that there simply isn't enough business there. But imagine having five tiny, narrow niches and serving them well. What a great business that could be, if done right! (You might need five mini-websites, but that's doable.) I agree, Lee. Sometimes we create niches that are so tiny and narrow that there simply isn’t enough business there. But imagine having five tiny, narrow niches and serving them well. What a great business that could be, if done right! (You might need five mini-websites, but that’s doable.)

]]> http://www.passionforbusiness.com/blog/problemwithniches/comment-page-1/#comment-11355 Karyn Greenstreet Wed, 17 Feb 2010 14:31:34 +0000 http://www.passionforbusiness.com/blog/?p=1204#comment-11355 I believe, Michelle, that we can serve more than one niche. But it may be that we need to master ONE first, then when that's on track, add another. I believe, Michelle, that we can serve more than one niche. But it may be that we need to master ONE first, then when that’s on track, add another.

]]> http://www.passionforbusiness.com/blog/problemwithniches/comment-page-1/#comment-11354 Karyn Greenstreet Wed, 17 Feb 2010 14:28:09 +0000 http://www.passionforbusiness.com/blog/?p=1204#comment-11354 This is a great resource, Maria. And if your library doesn't have The Encyclopedia of Associations, they may have the National Trade and Professional Associations book. This is a great resource, Maria. And if your library doesn’t have The Encyclopedia of Associations, they may have the National Trade and Professional Associations book.

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