David Newman’s New Book – Is It For You?

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Strap on your rocket shoes, because David Newman’s book, Do It! Marketing, is going to jet-propel you into marketing orbit. He gives you insider information on how to be perceived as a thought-leading expert and the only choice your customers will want to make, by giving you check lists and smart questions to help you position your business as the stand-out-from-the-crowd leader.

If your marketing isn’t bringing you the best customers possible, you are now empowered to make the changes necessary to kick start your business to the next level of success. In this practical book, David outlines 77 crucial strategic pieces of the marketing and sales puzzle. All those mistakes you made already? David helps you to fix them. All those mistakes you could be making in the future? Avoid them, bypass them, skip them entirely.

David’s step-by-step approach helps you to be certain that you didn’t miss anything important, and that you’re building your marketing and sales system on a firm foundation. It’s like a premier marketing and sales course delivered easily to you chapter by chapter.

He doesn’t sugar-coat things; he tells it like it really, truly is. That’s essential, because the last thing you need when building a business is to have sunshine pumped up your nose by rah-rah authors who never get past the surface layer. David will inspire and motivate you, no doubt, but he does it with bucket loads of solid advice and deep exercises that are imperative to marketing and sales success (my favorite is Don’t Fall into the Same-O Lame-O Trap!).

Each of the 77 chapters is an easy read and the exercises are concrete. If you did one chapter a day for 77 days, your business would be at a whole new level in just a few months. That’s a future worth investing in.

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Suggested Reading: War of Art

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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Don’t let the title of the book fool you: it’s not just for artists, it’s for ALL creative people…

…including every entrepreneur and small business owner I know.

What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

Check it out on Amazon — I highly recommend this book to all my self-employed friends:

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Have you read this book? I’d love to hear your thoughts…

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Category: Running a Strong & Efficient Business
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Business Books Recommended by My Facebook Friends

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I’m collecting a list of must-have business books…books you’ve read (and maybe re-read) that clearly helped the way you think and the way you do things in your business, above all other books.

 

Are there one or two books that you would add to this list?

Here’s how my Facebook friends responded:

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Category: Running a Strong & Efficient Business
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Suggested Books on Email Marketing

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Using social media sites like LinkedIn, Facebook and Twitter, I asked people to recommend their favorite books on email marketing. By far the most popular answer was “Email Marketing: An Hour A Day” by by Jeanniey Mullen. Here’s the rest of the suggestions:

  • Email Marketing: An Hour A Day by by Jeanniey Mullen
  • Total E-Mail Marketing by Dave Chaffey
  • Emarketing Excellence by PR Smith and Dave Chaffey
  • E-Mail Marketing For Dummies by John Arnold
  • Internet Marketing and Promotions by Peter Kent and Tara Calishain
  • Email Marketing By The Numbers by Chris Baggott
  • Sign Me Up by Matt Blumberg
  • Advanced Email Marketing by Jim Sterne
  • The Practical Guide to Email Marketing by Jordan Ayan
  • The Quite Revolution by Bill Nusey
  • The Truth About Email Marketing by Simms Jenkins
  • Permission Marketing by Seth Godin

A big Thank You to everyone who gave me your book suggestions.

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Category: Internet & Social Media Marketing
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The Little Book on Meaning

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Laura Berman Fortgang has a new book!  “The Little Book on Meaning: Why We Crave It, How We Create It” comes out today and it’s exactly what we need in our lives right now.

From Amazon.com: “In The Little Book on Meaning, Fortgang reveals that while our hunger for a “meaningful” life can be enormous, our desire for meaning is usually satiated by small, bite-size morsels of meaning—the little, almost incidental events or “achievements” that comprise the fabric of our lives. According to Fortgang, meaning is where you look for it and through tenderly drawn stories from her own life and the lives of those around her, she shows readers how they too can peek around corners to discover the small elements of their lives that truly matter.”

Laura is launching the book TODAY, so buy your copy now!  🙂

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Category: Running a Strong & Efficient Business
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Book Review: Bounce!

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Failure. No one likes to talk about it. And when we do talk about it, we like to feel there is some deeper meaning or learning in every business failure we have. I suppose it helps us to feel that we didn’t go through a bad time in vain.

Barry Moltz’s new book, Bounce!, talks about failure in a different way. Gone are the platitude, replaced by the practical notion that failure is part of every growing business, neither to be praised as a “learning experience” nor to be bashed as something to be ashamed of.

Instead Motlz sees failure as a way to build strength and confidence. Failure isn’t the opposite of success, it’s a step along the path to success. So knowing and expecting some level of failure allows you to take more risks because you learn resiliency along the way…not from your successes, but from your failures. Once you develop resiliency, you have the confidence to take even more risks and try even more big ideas because you know you can bounce back from them if they don’t go well.

And Moltz should know: he’s had his fair share of failures before he rose to his current level of success, and he talks about them proudly and without shame. Bravo!

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