It’s Okay to Think Small

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In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow — think big — and you’ll feel successful. More products, more services, more revenue — and you’ll be happy. Bigger is better, right?

Here’s a secret that I’m going to start shouting from the rooftops: there’s no shame in declaring that you want to keep your business small. This push for growing our business to the next level (whatever that means) might not be the right thing for many of us.

I’m not talking about people who remain small because they’re scared, or because they don’t have the skills or financing to grow big. I’m talking about the people who choose to keep their business small because, after careful analysis, it’s what they really want. There’s an unspoken taboo about saying, “I want my business to remain small,” and I want to halt that taboo.

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Category: Business Strategy & Planning
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