Congratulations to Helga Matzko! Last year we designed a new website for her, and last month Helga asked us to create a matching blog, which she launched yesterday: http://www.gestaltri.com/blog/
Helga has a great take on the blend of Gestalt psychotherapy and life coaching…it’s worth reading the past issues of her newsletter and blog!
Helga understood that in order to create a lasting brand for The Gestalt Institute of Rhode Island, she needed her website, logo, and blog to deliver the same visual message.
- Check out her home page and the natural “spiral” theme from the photographs.
- Next, look closely at her new logo that was created from the website spiral photos we used.
- Then, go to her blog and see how, using WordPress, we were able to bring the logo and colors from her main website (including the SAME navigation!) into her blog for a consistent brand.
When thinking about your website and the possibilty of adding a blog to it, remember to tie the visual elements together so that you create a strong brand, too.
Also notice that Helga put her blog on the same domain as her website, not a new domain/URL. In this way, her main domain receives more SEO credit for each blog post she adds. A big mistake I see people making is having one URL for their main website and a different URL for their blog.