If you’ve been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you…
There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change!
Have things changed in your business and marketing?
- Your audience isn’t reacting to your marketing techniques the way they used to.
- You are bored with your marketing techniques, so you’re not doing them as consistently as you once did, and the quality of your marketing is suffering.
- You’ve become complacent because business is going great, and stopped paying attention to “big picture” strategic marketing planning.
- Your marketing techniques are stale, outdated.
- You’re totally freaked out by the amount of work you have to do, so some things just get put on the back burner, like marketing (and remembering to eat).
Time to shake things up!
Last time I counted, there are over 80 offline and online marketing techniques you can use. There’s one for everyone. Why not try a new marketing technique you haven’t tried yet but have always been curious about?
If you’re feeling the innovation itch, why not combine two techniques into something original and noteworthy?
For instance, could you combine a free, funny bumper sticker giveaway with a contest?
What about combining a free webinar with a SEO using a strong article or blog post, to increase sign-ups and boost your mailing list?
Pick a new technique or combine two! Jazz it up!
Here’s the trick.
Don’t overwhelm yourself with trying to do 20 new marketing techniques at once. Choose one, learn all about it, try it out, track your results, and master that technique. Then do it again with the next new one.
Having an annual marketing plan will help. You could schedule a new marketing technique each quarter, based on your goals and what you’re promoting that quarter.
Maybe it’s time to delegate?
One big reason why seasoned business owners don’t do the level of marketing that they should do is that they simply run out of time and energy. Just because you’re the business owner doesn’t mean you have to be the head of each department.
I know, I know: you’ve heard that you should delegate a million times. Hey, just do it! (Do I have to pester you?) Consider finding someone who can implement some (or all) of your marketing techniques for you, so you can focus on your core competencies, the unique gifts you bring to the world.
I’d love to hear your thoughts. Where do you feel you need to shake up your marketing model?