Which Internet Marketing Techniques Work?

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Small business owners often ask me which internet marketing techniques work best. The answer is, “it depends on your audience.” Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan.

With that said, MarketingSherpa did a survey recently with these results:

BEST internet marketing results:

  • 49% of survey respondents said “paid search ads”
  • 47% said their own in-house mailing list
  • 45% said search engine optimization (SEO)

WORST results:

  • 56% said rented mailing lists gave them the WORST results
  • 45% said pop-ups and pop-unders

MarketingSherpa.com is a wealth of information, especially surveys and studies. Here are some good reports. If you sign up for their mailing list, you get most of their reports and articles for free (if you access them within a week of the email broadcast; after that, there is a fee):

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Category: Internet & Social Media Marketing, Website Planning
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