Whatever your business model, whatever your industry, your customers are crying out for your leadership. They want you to bring a community of like-minded people together to share creative ideas and solutions. They want to hear what you have to say on the subjects which are most important to them.
They don’t want to be brainwashed or bamboozled. But there are a lot of gurus out there who are talking loudly and urging people to believe that there is only one way to get the life you want: their way. You and I know there are many paths, many creative ideas, many elegant solutions to help people create the life and business of their dreams.
But if you don’t get out there and share your knowledge, wisdom and humanity with your customers, they have no choice but to listen to people who say, “There’s only one way.”
In the film, The American President, there is an incredible soliloquy on leadership:
“People want leadership. And in the absence of genuine leadership, they will listen to anyone who steps up to the microphone. They want leadership. They’re so thirsty for it, they’ll crawl through the desert toward a mirage, and when they discover there’s no water, they’ll drink the sand.”
What your customers want is to connect with you and your ideas.
They need to hear your voice and your unique ideas. Social media is a great way to do that. By blogging, by having conversations on Facebook and Twitter, by posting your videos on YouTube and your audio podcasts on iTunes, you share what you believe in with others who want your leadership on these topics.
Networking, giving speeches, teaching classes, and writing books are other great ways to spread the word. Be creative.
Be the leader they seek.
If you believe strongly in something, don’t wait for someone else to step up and share their thought leadership. YOU are a thought leader, too. If it’s important, get out there and talk about it.
- If there are rules that need to be broken — break them.
- If there are better ways of doing things — show us.
- If there are injustices in the world — fix them.
- If there are things you’re passionate about — talk about them with your community.
And if there isn’t a community yet, create one.
As Seth Godin says, “You don’t need permission from people to lead them. But in case you do, here it is: They’re waiting — we’re waiting — for you to show us where to go next.”
So go out there in any way that appeals to you, find others who think and feel like you do, and create a community. Step into your leadership role. We’re waiting for you. And we want to follow you.