When reinventing your business, take a fresh look at your customers, both who you’re serving now, and who you want to serve in the future.
Have a mobile device? Watch the YouTube version here: http://youtu.be/nj8qt2UqrIk
In this video, I talk about setting new business goals and how they affect your business reinvention plans.
I also give you some ideas for NEW business goals you might not have thought about, and discuss how personal goals need to parallel business goals to create success.
Have a mobile device? Watch the YouTube version here: http://www.youtube.com/watch?v=nnMcyyj9Ivo
Are you asking, “What’s next for me and my business?” You’re not alone in wanting to reinvent and transform your business.
There is a step-by-step process when re-thinking your business and marketing models. This free Re/vision video tutorial series shows you the path. Each video is 5 to 10 minutes long and includes handouts and worksheets so you can apply what you are learning to your own business thinking.
Is now the time for you to reinvent your business? This 10-minute video steps you through the thinking process.
The phrase “business reinvention” might have you quaking in your boots. After all, who wants to start all over again from scratch?
Ah. I think I can help by offering up a different definition for you to ponder.
Business reinvention isn’t about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think of business reinvention as a process of looking at your current business model and your own goals, and finding places that could use a makeover. Knowing why you’re reinventing your business is the first step in the process of transformation.
There are lots of places where you can transform your business: your marketing, your target audience, the services and products you sell, the way back-office administration happens, your technology, your scale (national versus local), your resource base, your business and personal goals. You can choose to remodel every single one of these items or pick the one that will give you the biggest bang for the buck.
One of my clients is a chiropractor and has been doing it for nearly 30 years. But as she gets older, its harder and harder to lift patients off the table and the work itself causes her back and shoulder pain. In addition she feels that she would like to reach a larger audience with her message of being in conscious choice about all aspects of your life and not just following what everyone else tells you to do or think. She will take everything she’s ever learned as a chiropractor and everything she’s been studying and living for the past 30 years and create a new business where she can teach and coach.
One client of mine is taking her existing locally-based business and making into a virtual business that she can conduct from anywhere in the world. This frees her up to travel with her husband and continue to have a business she loves.
Another client of mine stayed in the same industry but changed his service offerings. In the past he had offered sign design and installation to his local customers. Now he’s offering sign management on a national scale to large organizations with multiple locations throughout the USA. He’s taken all his knowledge, experience and connections and put them to work for a new, larger, and more lucrative target audience.
In all these business reinvention stories you’ll see a common thread: as a small business owner, your goals, your values, your needs and your lifestyle can change. And you can reinvent your business to reflect these new dreams and move you towards the business and life you want.
Business reinvention is what you make it. But it’s not making tiny tweaks here and there; it’s shaking up the whole business and marketing models and realigning them to your goals, values and needs.
Good news…the FREE audio recording of the guest radio interview I did with The Coaching Show radio program is now available (see both segment 1 and segment 2, for a total of 30 minutes)
Listen online or download the MP3!
Go to the Passion for Business Website
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copyright © 2012 Karyn Greenstreet.
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