The 60-Second Newsletter Concept

Posted by on May 04 2009

Do you spend too much time on writing your newsletter each month?

Do your readers actually read it, or is it too long?

These days people are time-constrained. There’s always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much.

Enter the “6o-Second Newsletter” concept. When writing your newsletter, ask yourself, “How can I make this article or notice something people can read in 60-seconds or less?” Here are some ideas:

1. Use bullet points

2. Create a quick-list of resources

3. Give them just one tip

4. Use audio (podcast) instead of a written newsletter

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4 comments for now

4 Responses to “The 60-Second Newsletter Concept”

  1. Linda KolkerNo Gravatar

    These are great ideas. I think they apply very well to blog entries, too. Thanks, Karen!

    05 May 2009 at 9:05 am

  2. Karyn GreenstreetNo Gravatar

    You’re welcome, Linda!


    05 May 2009 at 9:14 am

  3. RaymundNo Gravatar

    Great tips. People like myself often scan through articles rather than read word for word.

    05 May 2009 at 4:51 pm

  4. Karyn GreenstreetNo Gravatar

    I do, too, Raymund. There’s just so much to read and keep up with, we can’t read every article word for word unless it has an immediate impact. That’s why I like the “60-second” idea…give them a nugget and let them move on!

    05 May 2009 at 6:23 pm

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