The 60-Second Newsletter Concept

Posted by on Apr 23 2017

Do you spend too much time writing your newsletter each month?

Do your readers actually read it…or is it too long?

These days your customers are time-constrained. There’s always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much.

Enter the “60-Second Newsletter” concept.

Imagine that you could promise that your readers can get through your newsletter in 60 seconds or less. How exciting is that? Then they’d read every issue you send out.

Often business owners don’t publish a newsletter because they feel it’s too time-consuming to write full articles, especially if writing is not your passion. But if you committed yourself to writing a micro-newsletter, it’s not too daunting and you can easily find the time and motivation to get it done on a regular basis.

You can do this via your mailing list, or via your blog. Remember, the point of doing a newsletter is to have regular communication with the people who have expressed interest in your products and services. The key word here is “regular” communication, so whichever timeframe you want to send a newsletter (weekly, monthly, quarterly), keep to your schedule. The 60-second newsletter should help you keep on track with regular communications to your customers.

How To Do It

When writing your newsletter, ask yourself, “How can I make this something readable in 60 seconds or less?” Here are some ideas:

  • Use bullet points for easy reading
  • Create a quick-list of resources
  • Give them one simple tip or action item
  • Use audio (podcast) instead of a written newsletter
  • Teach them how to do one task more efficiently
  • Write up an important item from the news
  • Give them a piece of advice about handling a specific situation
  • Write a “Top 10” list on an interesting topic
  • Include a motivational quotation
  • Give a link to a longer article
  • Suggest a blog you love

Keep a list of ideas for your newsletter. You may be driving to the dentist or taking a shower — and POW, a newsletter idea pops into your head. Write them all down. This list will help shorten the time to create your newsletter, another added bonus!


11 comments for now

11 Responses to “The 60-Second Newsletter Concept”

  1. Linda KolkerNo Gravatar

    These are great ideas. I think they apply very well to blog entries, too. Thanks, Karen!

    05 May 2009 at 9:05 am

  2. Karyn GreenstreetNo Gravatar

    You’re welcome, Linda!


    05 May 2009 at 9:14 am

  3. RaymundNo Gravatar

    Great tips. People like myself often scan through articles rather than read word for word.

    05 May 2009 at 4:51 pm

  4. Karyn GreenstreetNo Gravatar

    I do, too, Raymund. There’s just so much to read and keep up with, we can’t read every article word for word unless it has an immediate impact. That’s why I like the “60-second” idea…give them a nugget and let them move on!

    05 May 2009 at 6:23 pm

  5. Debra CarrNo Gravatar

    I’m long overdue to get ruthlessly consistent on my emails. Since Scanning is the ‘reading’ of today, these are great and useful tips.
    I enjoy using bullet points, so love the idea of cutting to ‘the chase’ giving tips and links plus an action step. Thanks Karyn!

    27 Apr 2017 at 12:34 pm

  6. Karyn GreenstreetNo Gravatar

    You’re welcome, Debra. One step at a time, right?

    27 Apr 2017 at 1:52 pm

  7. EstelleNo Gravatar

    Great article, I am just getting back into blogging and sending a newsletter so I’m going to try this out!

    27 Apr 2017 at 12:38 pm

  8. Karyn GreenstreetNo Gravatar

    Go for it, Estelle! Let me know how it works out for you.

    27 Apr 2017 at 1:53 pm

  9. YvonneNo Gravatar

    I’ve been feeling this for some time. Appreciate you putting structure to it!

    28 Apr 2017 at 4:49 pm

  10. Karyn GreenstreetNo Gravatar

    Good luck with it, Yvonne!

    28 Apr 2017 at 5:58 pm

  11. Martin HaworthNo Gravatar

    Great tip Karen – takes the pressure of me too!


    28 Apr 2017 at 11:17 pm

Category: Internet & Social Media Marketing, Marketing