The Best of Times, The Worst of Times

Posted by on Oct 13 2007


What would happen if your revenues decreased by 44% in one year and looked like they would continue to fall in the next 12 months?

Or increased by 30% rapidly and because of an unpredictable series of events?

The recent downturn in the mortgage market reminds us how quickly things can go sour. Countrywide, a mortgage lender, reported this week that the number of mortgage applications have decreased 44%. While the real estate slump and sub-prime mortgage mess might have been predictable, businesses were too busy raking in the money to create a contingency plan.

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Category: Business Strategy & Planning
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