When Social Media Really Works

Posted by on Jan 12 2010

A few months ago,  I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys.

My peeps loved that note and shared so many stories of the cool things their cats have done (with and without dead critters).

It was a great non-business, non-marketing post — just a funny story I wanted to share. I got THREE emails from people who had seen or commented about that post, thanking me for it, and asking me if I had any openings for private clients. One person even said, “If you have six cats, you’re my kind of business coach!” (Kitties got an extra treat that night for giving me the funny story, too.)

It’s not just the “here is what I offer in my business” posts that get attention. When we’re acting real, authentic, human…people can see and touch us in a new way. And we get to connect so beautifully with our clients and students, really communicating about ALL that matters to us in our worlds.


5 comments for now

5 Responses to “When Social Media Really Works”

  1. Jim DonovanNo Gravatar

    You bet. We need to know we’re dealing with real people, not some kind of bot, particularly in the online world.

    One of the reasons I like to have lunch with people, especially you, is that, aside from getting to eat,:-) I get that very important human to human connection.

    We’re all people first, business owners second, or third.

    BTW- Does that make cat food a business deduction?

    12 Jan 2010 at 3:58 pm

  2. Karyn GreenstreetNo Gravatar

    I’m thinking that an “office cat” is a deduction, don’t you think so? 🙂

    I agree on the lunch thing. I try to have lunch with a business colleague at least once or twice a month. I get tired of talking on the phone and emailing with people! Seeing someone face-to-face is a real treat.


    12 Jan 2010 at 9:11 pm

  3. LouisaNo Gravatar

    Hi Karyn,

    So true too. After all is it called “social” media not “marketing” media lol.

    And it also shows the human side of us.

    Thanks for sharing!


    12 Jan 2010 at 7:57 pm

  4. Cindy KraftNo Gravatar

    Great article, Karyn. Authenticity is SO critical … and we are more than what we do for a living or the job title we hold. It is always the emotional connection that creates strong relationships and attracts clients that are a great fit with who we are and how we are wired.

    29 Apr 2010 at 8:21 am

  5. Karyn GreenstreetNo Gravatar

    Is it just me, or is anyone else feeling the need to connect face-to-face with humans again? Not that I have anything against online social media, but I miss people! 🙂

    29 Apr 2010 at 9:14 am

Category: Internet & Social Media Marketing, Marketing
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