A client sent me Adam Urbanski’s blog post, “Outer Circle Marketing Target Exposed,” and asked my opinion on it.
Here’s the article I wrote in reply: “Which Marketing Model is Right for You?”
Neither marketing model is wrong, and both offer you insights into creating a marketing strategy that will work for your business.
By the way, NONE of these ideas and models are new; we’ve been talking about these concepts in marketing classes for decades. Let me explain…
Tags: marketing funnel , marketing models , sales funnel , sales pipeline