Self Employed Success

I’m going to be harsh here, so hold on to your hat. Have you CHECKED to see if people want your product or service?

The first – and ultimately the biggest – mistake that small business owners make is that they fail to do adequate market research. We get overly-excited about a new idea and assume that our customers will love it, too. We ask a few colleagues or a few customers, and base our strategic business decision on the opinion of six people. Then we are bitterly disappointment when no one buys.

Save yourself the wasted time and money (not to mention the anxiety and frustration), and learn to conduct a simple marketing research project to test the waters. For more help on Marketing Research:

• Read our article, Ground Truth and the Importance of Market Research
• Listen to our free, how-to audio, Yes, You Can Do Your Own Market Research

Related posts:

1. “Ground Truth” and the Importance of Market Research
2. Why Marketing Fails: Introduction
3. Why Marketing Fails #4: Blindfold Marketing