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Tribes: We Need You to
Lead Us
by Seth Godin
A tribe is any group of people, large or small, who
are connected to one another, a leader, and an idea. For millions of
years, humans have been seeking out tribes, be they religious, ethnic,
economic, political, or even musical (think of the Deadheads). It's our
nature.
Now the Internet has eliminated the barriers of
geography, cost, and time. All those blogs and social networking sites
are helping existing tribes get bigger. But more important, they-re
enabling countless new tribes to be born-groups of ten or ten thousand
or ten million who care about their iPhones, or a political campaign, or
a new way to fight global warming.
And so the key question: Who is going to lead us?
If you ignore this opportunity, you risk turning into a -sheepwalker--someone
who fights to protect the status quo at all costs, never asking if
obedience is doing you (or your organization) any good. Sheepwalkers
don't do very well these days.
Tribes will make you think (really think) about the opportunities in
leading your fellow employees, customers, investors, believers,
hobbyists, or readers. . . . It-s not easy, but it-s easier than you
think. |
