Best Books On…
Entrepreneurship

	Tribes: We Need You to Lead Us by Seth Godin A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they-re enabling countless new tribes to be born-groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us? If you ignore this opportunity, you risk turning into a -sheepwalker--someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days. Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers… It-s not easy, but it-s easier than you think.
	The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants by Tom Gegax and Phil Bolsta In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level.
	The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
	The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferris A guide to throwing out the old tools and methods for success (balancing life and work, retiring well, having a great nest egg) and replacing them with a whole new way of living. Readers can lead a rich life by working only four hours a week, freeing up the rest of their time to spend it living the lives they want.
	Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work… providing great customer service… making great contributions to their communities… and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer.
	Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy by Paul and Sarah Edwards A huge book packed with practical advice to help the self employed to market their services and products.
	Selling the Invisible: A Field Guide to Modern Marketing by Harry Bedwith You can't touch, hear, or see your company's most important products… So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: Why focus groups, value-price positioning, discount pricing, and being the best usually fail The vital role of vividness, focus, "anchors," and stereotypes The importance of Halo, Cocktail Party, and Lake Wobegon effects Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn Dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention… and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples—from Federal Express, Citicorp, and a growing Greek travel agency to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance readers call it the best book on business ever written.
	Inc. & Grow Rich! by C.W. Allen This user friendly manual is a complete home study course for establishing and effectively administering your Corporation, Limited Liability Company or Limited Partnership. Compiled by corporate strategists, this manual provides complete details addressing why you should incorporate your business, how to totally maximize corporate advantages, and maintain critical elements of the ongoing corporation.
	You Need to Be a Little Crazy : The Truth about Starting and Growing Your Business by Barry Moltz Advice about starting a business never sounded like this! Beginning with "must be crazy," serial entrepreneur and angel investor Barry Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. Addressing passion-the ultimate entrepreneurial fuel-relationships, failure, and authenticity, Moltz incorporates stories from his entrepreneurial colleagues and shows what it takes to integrate personal and professional life to achieve the highest satisfaction. Moltz describes the ups and downs and emotional trials of running a start-up business and invites readers to let go of the myths and expectations that can hamstring them emotionally while getting their businesses up and running. In a helpful, heartfelt, and often humorous way, Moltz reassures entrepreneurs that they are not alone-whatever their form of craziness-and that they can retain self-worth and sanity as they ride the start-up roller coaster. Showcasing the varieties of new venture craziness, entrepreneurs at all ages and stages in their business-building processes will realize they too can succeed. Jolts of passionate entrepreneurial wisdom energize these anecdotes, with such ideas as: People-not capital-are the true currency. Passion keeps everything going. Relationships and authenticity are the drivers in this business climate. There is no perfect idea and no magic bullet. Don't expect your path to be a straight line. Incorporating lessons from the boom and bust 1990s, the realignment of business and personal values in the wake of terrorism, and proven ways to nurture the human dimension in business, these are voices to help all business owners find and trust their own entrepreneurial passions. After all, says the author, "The worst they can do is eat you!"
	Million Dollar Consulting by Alan Weiss "A profoundly practical guide to all consultants who wish to grow their practices."-Thomas R. Horton, Chairman Emetrius, American Management Association. Smaller staffs, greater job complexity, and higher performance goals are boosting the demand for consultants. Updated, with new information on handling competition, high-tech consulting, and media positioning this acclaimed how-to resource gives consultants the tools and advice they need to grow a firm that rakes in a $1 million a year. Step by step it shows how to raise capital, reel in new clients, set fees, accelerate growth, and more.
	Execution: The Discipline of Getting Things Done By Ram Charan The book that shows how to get the job done and deliver results… whether you’re running an entire company or in your first management job Larry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they’ve pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world’s most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn’t just happen; they resulted from the consistent practice of the discipline of execution: understanding how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. The leader’s most important job—selecting and appraising people—is one that should never be delegated. As a CEO, Larry Bossidy personally makes the calls to check references for key hires. Why? With the right people in the right jobs, there’s a leadership gene pool that conceives and selects strategies that can be executed. People then work together to create a strategy building block by building block, a strategy in sync with the realities of the marketplace, the economy, and the competition. Once the right people and strategy are in place, they are then linked to an operating process that results in the implementation of specific programs and actions and that assigns accountability. This kind of effective operating process goes way beyond the typical budget exercise that looks into a rearview mirror to set its goals. It puts reality behind the numbers and is where the rubber meets the road. Putting an execution culture in place is hard, but losing it is easy. In July 2001 Larry Bossidy was asked by the board of directors of Honeywell International (it had merged with AlliedSignal) to return and get the company back on track. He’s been putting the ideas he writes about in Execution to work in real time.
	Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business—from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.