Best Books On…
Internet Marketing

Permission Marketing

Permission Marketing

by Seth Godin

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Unleashing the IdeaVirus

Unleashing the IdeaVirus

by Seth Godin

Building Your Business with Google

Building Your Business with Google For Dummies

by Brad Hill

Read Karyn's comments on Search Engine Optimization and using Google - included in this book!

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

Starting an Online Business For Dummies, 3rd Edition

Starting an Online Business For Dummies, 3rd Edition

by Greg Holden

101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition

101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition

by Thomas Wong

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