Small Business Coaching And Consulting Empowers the Self Employed to Succeed.

Small Business Coaching for the Self Employed - Passion For Business LLC

Best Books On...

Marketing To Women

 

Don't Think Pink by Lisa Johnson and Andrea Learned (has several great chapters on marketing to specific life stages and ages)

EVEolution by Faith Popcorn

Just Ask A Woman by Mary Lou Quinlan

Marketing To Women by Marti Barletta

Pocketbook Power by Bernice Kanner

Primetime Women by Marti Barletta (a good book if your target market is the Baby Boomer woman)

 

 

Book Topics:

 

"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." --Mark Twain 

Marketing to Women

What's more important?

  1. Learning about how women buy

  2. The product or service you are selling to them

(Hint: the answer is Number 1.)

In order to grow your business, you must understand women's lifestyles and what are their specific wants, needs and desires.

This three-week teleclass begins

May 15, 2008