Best Books On…
Marketing To Women
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Don't Think Pinkby Lisa Johnson and Andrea Learned (Has several great chapters on marketing to specific life stages and ages) |
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EVEolutionby Faith Popcorn |
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Just Ask A Womanby Mary Lou Quinlan |
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Marketing To Womenby Marti Barletta |
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Pocketbook Powerby Bernice Kanner |
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Primetime Womenby Marti Barletta (A good book if your target market is the Baby Boomer woman) |
