Best Books On…
Marketing To Women

Don't Think Pink

Don't Think Pink

by Lisa Johnson and Andrea Learned

(Has several great chapters on marketing to specific life stages and ages)

EVEolution

EVEolution

by Faith Popcorn

Just Ask A Woman

Just Ask A Woman

by Mary Lou Quinlan

Marketing To Women

Marketing To Women

by Marti Barletta

Starting an Online Business For Dummies, 3rd Edition

Pocketbook Power

by Bernice Kanner

PrimeTime Women

Primetime Women

by Marti Barletta

(A good book if your target market is the Baby Boomer woman)

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