Marketing to Women
Course Overview
What's more important?
- Learning about how women buy
- The product or service you are selling
(Hint: the answer is #1.)
In order to grow your business, you must understand women's lifestyles and what are their specific wants, needs and desires.
Women have power in the marketplace like never before. Nearly 80% of the consumer purchases are made or influenced by women. 89% of bank accounts are owned by women.
They want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.
In this teleclass you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women.
By modifying your marketing to encompass women you make your marketing better for all your customers.
You Will Learn
In this 3-week teleclass, you will learn:
- What women buy — and why
- The Number 1 thing you must do in your marketing to women
- The 10 (HUGE) mistakes we make when marketing to women
- The keys to creating a woman-friendly website
- How to market to women without alienating men
- What women want and need from a shopping experience
- How to re-write your marketing text so that it's inviting to women
What Students Say...
Karyn's range of topics covering every aspect of business is awesome. Marketing for Women was such a class. She has inspired and enlightened me to rewrite my websites applying her very detailed suggestions of how to capture and keep the interest of my intended clientele. I have been taking workshops for years with Karyn and will continue to do so for without them, I could not have built my business to where it is today. Her boundless energy and caring for the business of this struggling female neophyte is much appreciated. Thank you, Karyn, for designing this great class.
—Helga Matzko
President, Gestalt Institute of Rhode Island
Length of Workshop
This teleclass meets one hour each week, for three weeks.
All teleclasses are 1:00 PM - 2:00 PM eastern
Format
This workshop is offered via live teleseminar format with an instructor.
Teleseminars are live workshops that are given over the telephone, where you can interact with the instructor and the other students. Teleseminars are a great way to learn, because you can learn from the convenience of your home or office.
The live teleseminar sessions will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class date. For instance, if a class is held on a Tuesday, the recording will be available for downloading on Tuesday afternoon or Wednesday morning.
What Students Say...
A high-quality class with useful resources, an excellent instructor and an interesting group of participants. A very worthwhile investment of time and money. I look forward to attending further teleclasses in the future!
—Paul Rak
About The Instructor
Hi, I'm Karyn Greenstreet, a small business coach and self-employment expert. I have owned five businesses since 1981 and I love to share my knowledge and experience with you.
I have been designing and teaching classes for 25 years and have taught over 250,000 students worldwide. I look forward to seeing you in class!
Registration Fees (In US Dollars)
$129 for the three-week class
How To Register
This class will be scheduled again in Winter/Spring 2012. Sign up for our newsletter mailing list and receive announcements about upcoming class dates.
What Students Say...
Karyn's classes are terrific: Organized, clear and full of helpful information. Karyn graciously shares her knowledge.
—Brianne Krupsaw
New Perceptions Coaching
